Luna Integrative Care

We build brands for behavioral health providers and treatment centers whose clients and families often arrive at a low point in their lives. Luna's brand had to speak to people in Houston looking for substance use and mental health care and to the loved ones beside them, and to the physicians and professionals who refer them, with the warmth of a place that feels safe and the confidence of a clinical team that has earned its reputation.

Robert Park, LCDC, and Kathleen Park, LPC-S, LCDC, opened Luna in 2016 after years of working with clients and their families in treatment settings. They saw a need for accessible, high-quality care for substance use and mental health, and they wanted to leave antiquated treatment models behind. Luna is a private practice of clinical and medical experts, and the founders asked for a brand that carried that standard of care without losing warmth.

What Luna offers is specific, with a small residential house and programs that combine clinical and medical practice with neurotherapy, trauma therapies, and yoga. A name, a look, and a website needed to say all of that clearly to someone in crisis and to a physician deciding where to send a patient.

We spent time understanding who Luna is and distilled it into a brand language and a website. The clarifier tells people where they are, the statement, A light in the dark, tells them what to expect, and the visual identity, brochures, event space, and sales tools followed so that every touchpoint, from the website to the referral brochure, carries the same voice, one the brand language describes as warm, welcoming, and professional, in complete sentences and without slang or humor.

Robert and Kathleen describe DesignGood as an extension of their team, and Luna now has a brand and website that sound as warm and professional as the clinicians behind them. Families and referring professionals meet the same clear picture of integrative care in Houston whichever way they find Luna.