As seasoned executives, Debbie Collard and Susan Ireland have firsthand experience with the unique challenges female leaders face. As professional leadership coaches, they wanted to provide other women with the kind of guidance they wished for in their own careers. Their Seasons Leadership Program goes beyond the weekend workshop to provide motivated, professional women with an integrated, yearlong experience designed for personal and professional growth. The program includes inspiring workshops, individualized coaching, personality assessments, personal branding – and membership in a community of rising female leaders.
As a female-founded company, Debbie and Susan's approach made perfect sense to us here at DesignGood. Their focus on purposeful work is exactly what makes a high-vibe brand. We created the Seasons visual identity and four-part logo system, and helped Debbie and Susan clarify their offering and hone their messaging. In addition to their website design and copywriting, we designed their sales tools, letterhead and social media imagery. Just as with the Seasons Program itself, we designed it all "for a lifetime of growth."
Branding, Copywriting, Website, Visual Identity, Logo, Digital Design
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.
When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.
With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.
When you work with DesignGood, you gain a lifelong partner and guide. The brands we create empower our clients to pursue their passions, connect with inspiring people, and grow their businesses with confidence and clarity. We take pride in helping our clients thrive with brands that stand the test of time and evolve with you as your business grows.