Anna Scott Coaching is a private coaching and workshop practice led by Anna Scott, a business leader of two decades trained in leadership and somatic work at the Strozzi Institute, serving driven executives, creatives, and entrepreneurs who sense they are meant for more.
Anna came to DesignGood ready to reposition her coaching business and bring her branding and messaging in line with a renewed focus. Our process began with a discovery session, and from there we redesigned her website, with new icons and infographics, wrote her copy, and created sales and outreach tools and a free download she could offer visitors.
It is brand and website design for coaches and workshop leaders, extended into branded email marketing and a curated look for her social media feed.
That's what it felt like when Anna asked us to help her reposition her coaching business and align her branding and messaging with her renewed focus. As a Three Principles Coach, Anna speaks the same high-vibe language we do, and we share the belief that fulfillment comes when you tap into your truth to serve your greatest purpose. As in coaching, our process always begins with a discovery session to determine a client's needs and goals. In addition to a full website redesign with new icons and infographics, sales + outreach tools, copywriting and a lead magnet. We also helped Anna with her email marketing and a curated look for her social media feed.
Visual Identity, Website Design, Sales & Outreach Tools, Digital Products, Social Media Feed Design, Branded Email Marketing
Kristin and the DesignGood team understand what it means to give quality service. Their process was simple, to the point and powerful – plus super fun! I always felt heard and taken care of, and they delivered on their promises: the final product was better than I could have ever expected. My new website conveys a powerful professionalism and has given my audience a new reason to reconnect. Thank you, DesignGood!
Founder, Anna Scott Coaching
We build brands for coaches who have outgrown their first website and want their messaging to match their current focus. Anna's brand had to speak to driven executives, creatives, and entrepreneurs who feel stalled or sense they are meant for something more, and it had to show how private coaching and workshops each offered a way in.
Anna Scott had been coaching for years when she came to DesignGood, and her focus had shifted. She wanted her branding and messaging to describe the work she was doing now, and her business needed a clear way to show both her private coaching and her workshops to the people who needed them.
Her clients are often accomplished people who feel stalled, and they want to know quickly whether a coach will listen to them and move them toward action. A website that spoke in general terms about coaching would have made them wait for that answer.
We began the way Anna does, with a discovery session to understand her needs and goals. Then we redesigned her website from the ground up, with new icons and infographics, and wrote her copy in her own voice. We created sales and outreach tools and a lead magnet, 12 Simple Truths, so a visitor could get a first taste of how she thinks. We also designed branded email marketing and a curated look for her social media feed, so every place she showed up matched.
When the site launched, it presented Anna's private coaching and workshops with a clear first step for each, along with free downloads, and she had a brand that reflected the focus she held then. The look and the language carried across her site, her emails, and her social media feed, so a new visitor met the same coach in every place. Anna has since had her website updated by another designer.
