Katie Dillingham is a licensed professional counselor in Austin, Texas who loves thinking about the brain. Her relational therapy is informed by interpersonal neurobiology, and she helps clients learn why their brain does what it does so they can rewire the patterns that keep them stuck. As she puts it, when you know why your brain does what it does, you can take steps to create change for the better.
That idea is exciting to the right client and hard to compress. Her clients are self-aware, successful, and creative, and many of them have already tried self-help tools. She also offers longer sessions that leave time for experiential learning and integration, which a standard therapist profile has no room to explain. Katie told us the process gave her space to think through what she wanted to offer as a mental health provider.
We started with her own language. Her brand language and positioning named her work relational therapy rooted in neuroscience, described the clients she serves, and gave her a statement she could stand behind, change begins within. From there we built the visual identity, website, sales and outreach tools, and branded email marketing so every piece carried the same warm, direct, curious tone and a clear invitation to begin.
Today Katie has a website that explains how she works, who it is for, and why longer sessions matter, in the same curious and direct voice she brings to the room, and prospective clients arrive already understanding her approach.
