Discovery Counseling is a practice in Austin, Texas built as a team of therapists and dietitians who each bring a different specialty. People arrive there for very different reasons, anxiety and depression, trauma, eating disorders and body image, parenting, college life, athletic performance, or a conversation with a dietitian, and the practice needed to hold all of that without feeling like a long list. A visitor who is anxious, in crisis, or simply curious has very little patience for a site that makes them search.
A parent looking for help for a child and an adult looking for nutrition counseling are asking different questions, and both want to feel they have landed somewhere warm and capable. The practice also cares about belonging and acceptance for the clients it serves and for the clinicians who work there, which meant the brand had to sound like people before it sounded like an institution.
We started from the words the practice already used for itself. Their brand language and positioning named the vocabulary of the practice, compassion, authenticity, and expertise, and gave it a clarifier that tells a visitor right away that this is a multi-specialty therapy practice. From there we built the visual identity, website, copywriting, outreach and marketing tools, and branded email marketing from that same voice.
Today Discovery Counseling has a website that sounds like the team behind it, with each service and each clinician given a clear place and a clear way to get matched and begin.
