Fashioncast Podcast
As a thought-provoking and informative media hub for industry creatives and fashion leaders, Fashioncast was already in play when we met brand co-founder Michael Gloster. The podcast had multiple episodes and a functional website, but Michael recognized the brand was ready for a makeover. He knew DesignGood would be the right fit to build the brand's visual and verbal identity.
While the word "fashion" usually elicits images of glitz and glamor, Michael's "big why" in creating Fashioncast was to draw back the curtain on the issues he felt warranted greater coverage, like sustainability, labor ethics, psychology and other compelling subjects that have a profound impact on the industry and the economy. In honing the Fashioncast brand messaging and designing the website, we identified five core areas of focus that serve as unique differentiators and help site visitors quickly see how Fashioncast offers unique insight into the world of fashion by covering design, business, ethics, sustainability and technology. In developing the visual identity, we created a tailor-made wordmark to appeal to the aesthetic interests of fashion aficionados. The movement and interplay of the logotype letterforms reflect the dynamic and evolving nature of the site content and the industry itself, while the black and white color palette, complemented by a warm beige, conveys an established, classic brand identity that never goes out of style.
Our Contributions
Brand Positioning, Visual Identity, Podcast Branding, Website Design, Copywriting, Branded Email Marketing
"Transformative. It's the only way I can describe the DesignGood experience for the business and myself. Facing that proverbial path in the road, I could either wind down my show or rebrand. I decided to rebrand, and I am truly thankful I chose DesignGood for the makeover! Their unique and thought-provoking approach allowed me to critically rethink the current and long-term mission of the brand. I was impressed by the staff’s depth of knowledge, systematic follow-through, and ability to consistently exceed expectations. No other professional collaboration has been as profound, rewarding, and impactful as the time spent with Kristin and the DesignGood team. The new website is repeatedly referred to as “amazing,” has already attracted more listeners, and led to content expansion plans! I couldn’t have asked for anything more! Thank you, DesignGood!"
Founder, Fashioncast
"No other professional collaboration has been as profound, rewarding, and impactful as the time spent with Kristin and the DesignGood team."
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Create a Brand That Reflects Your Creative Vision
As an interior designer, creative professional, fashion expert, or artist, your work is deeply personal and rooted in self-expression. At DesignGood, we craft brands that amplify your creativity, showcase your expertise, and connect you with the clients who appreciate your unique perspective.
We understand the unique challenges of creative professionals. Whether you’re building a portfolio, growing a studio, or scaling your business, your brand needs to stand out and resonate with your ideal audience. That’s why we design every aspect of your brand—from visuals to messaging—to align with your vision and showcase your work.
When your brand embodies your creativity and talent, it becomes a powerful tool for connection, inspiration, and more visibility for your business and growth.
What Are the Results of Working with DesignGood?
With over 25 years of experience and hundreds of successful projects, we’ve helped interior designers, artists, and creative professionals craft brands that reflect their vision and grow their businesses. Our clients describe our process as transformative, bringing clarity and alignment to their work and helping them attract the projects and clients they’ve always dreamed of.
The brands we create empower you to confidently share your talent, connect with more people interested in working with you and build a business that inspires and thrives. At DesignGood, we’re more than branding experts—we’re your partners in creating a brand that supports your creative journey and showcases talent.
Create a Brand That Amplifies Your Mission and Connects with Your Community
As a lifestyle brand, community organization, or impact-driven business, your work is rooted in creating positive change and fostering meaningful connections. At DesignGood, we create brands that reflect the heart of your mission, helping you inspire trust and loyalty among those who share your vision.
We understand the unique challenges of building a brand that connects deeply with your audience while advancing your goals. Whether you’re creating a movement, growing your community, or expanding your reach, we design brands that align with your purpose and resonate on every level.
When your brand embodies your mission and values, it becomes a powerful beacon for connection, growth, and change.
What Are the Results of Working with DesignGood?
With over 25 years of experience and hundreds of successful projects, we’ve helped lifestyle brands, community organizations, and impact-driven businesses craft brands that elevate their mission and grow their influence. Our clients describe our process as transformational, bringing clarity and alignment to their work and helping them build deeper connections with their audiences.
The brands we create empower you to confidently share your vision, inspire others to take action, and grow your impact with authenticity. At DesignGood, we’re more than branding experts—we’re your partners in creating a brand that reflects your purpose and supports the change you want to see in the world.
Create a Brand That Amplifies Your Voice and Expertise
As a podcaster, author, speaker, or content creator, your brand is your platform—it’s how you connect with your audience, share your expertise, and inspire action. At DesignGood, we help thought leaders and subject matter experts craft brands that amplify their unique voices and position them as authorities in their space.
We understand the unique needs of podcasters, authors, and speakers. Whether launching a new podcast, promoting a book, creating a program or course, an embodied brand will help you stand out in a crowded marketplace. That’s why we create brands that are not only visually stunning but also strategically designed to attract the right audience and build lasting connections.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for growth and influence.
What Are the Results of Working with DesignGood?
With over 25 years of experience and hundreds of successful projects, we’ve developed a proven process to help podcasters, authors, speakers, and creators like you thrive. Our clients describe our approach as transformative, shaping their brands to reflect their expertise, grow their audiences, and expand their opportunities.
The brands we create empower you to share your message with clarity and confidence, connect with audiences who value your work and grow your influence and reach across platforms. At DesignGood, we’re more than branding experts—we’re your partners in creating brands that grow your business and supports your vision.
