Fashioncast is a fashion industry podcast and media hub founded in 2019 by Michael Gloster, with conversations on design, business, ethics, sustainability, and technology for industry creatives and fashion leaders.
Fashioncast already had multiple episodes and a working website when Michael came to DesignGood, and he saw that the brand was ready to match the show. We built the brand positioning, the visual identity with a tailor-made wordmark, the podcast branding, the website, the copywriting, and branded email marketing.
It is brand and website design for podcasters and media founders, organized around five areas of focus that help a visitor see what the show covers in a few seconds.
While the word "fashion" usually elicits images of glitz and glamor, Michael's "big why" in creating Fashioncast was to draw back the curtain on the issues he felt warranted greater coverage, like sustainability, labor ethics, psychology and other compelling subjects that have a profound impact on the industry and the economy. In honing the Fashioncast brand messaging and designing the website, we identified five core areas of focus that serve as unique differentiators and help site visitors quickly see how Fashioncast offers unique insight into the world of fashion by covering design, business, ethics, sustainability and technology. In developing the visual identity, we created a tailor-made wordmark to appeal to the aesthetic interests of fashion aficionados. The movement and interplay of the logotype letterforms reflect the dynamic and evolving nature of the site content and the industry itself, while the black and white color palette, complemented by a warm beige, conveys an established, classic brand identity that never goes out of style.
Brand Positioning, Visual Identity, Podcast Branding, Website Design, Copywriting, Branded Email Marketing
"Transformative. It's the only way I can describe the DesignGood experience for the business and myself. Facing that proverbial path in the road, I could either wind down my show or rebrand. I decided to rebrand, and I am truly thankful I chose DesignGood for the makeover! Their unique and thought-provoking approach allowed me to critically rethink the current and long-term mission of the brand. I was impressed by the staff’s depth of knowledge, systematic follow-through, and ability to consistently exceed expectations. No other professional collaboration has been as profound, rewarding, and impactful as the time spent with Kristin and the DesignGood team. The new website is repeatedly referred to as “amazing,” has already attracted more listeners, and led to content expansion plans! I couldn’t have asked for anything more! Thank you, DesignGood!"
Founder, Fashioncast
We build brands for podcasters and media founders who take on subjects their industry tends to leave alone and need a brand with the credibility to match. Fashioncast's brand had to speak to designers, innovators, and fashion leaders who want substance behind the glamour, and to guests from design, business, manufacturing, and technology deciding whether this is the right place to share their work.
Michael Gloster created Fashioncast in 2019 to explore the complex issues beyond the runway. By the time he came to DesignGood the podcast had multiple episodes and a working website, and the brand around it had not caught up with the show.
His reason for making Fashioncast was to draw back the curtain on subjects that deserve more coverage, like sustainability, labor ethics, and psychology, and that purpose had to be visible from the first page. The brand language and positioning, approved in January 2022, gave the show the line Fashion News that Matters and a description of Fashioncast as a thought-provoking and informative media hub for industry creatives and fashion leaders. Words like trusted, forward-thinking, and provocative set the vocabulary, and the tone Michael asked for was informative, supportive, and serious about the work.
We then designed the visual identity, including a tailor-made wordmark whose moving letterforms reflect an industry that keeps evolving, in black and white with a warm beige. The website organized the show around five areas of focus, design, business, ethics, sustainability, and technology, and we wrote a brand and website announcement email for the relaunch.
Today Fashioncast has a brand that matches the quality of its conversations. A new listener can see what the show covers right away, and Michael has the language and visual identity to introduce it to guests and the fashion community, and the wordmark, the site, and the announcement email all say the same thing about what the show stands for.
