Fashioncast Podcast
As a thought-provoking and informative media hub for industry creatives and fashion leaders, Fashioncast was already in play when we met brand co-founder Michael Gloster. The podcast had multiple episodes and a functional website, but Michael recognized the brand was ready for a makeover. He knew DesignGood would be the right fit to build the brand's visual and verbal identity.
While the word "fashion" usually elicits images of glitz and glamor, Michael's "big why" in creating Fashioncast was to draw back the curtain on the issues he felt warranted greater coverage, like sustainability, labor ethics, psychology and other compelling subjects that have a profound impact on the industry and the economy. In honing the Fashioncast brand messaging and designing the website, we identified five core areas of focus that serve as unique differentiators and help site visitors quickly see how Fashioncast offers unique insight into the world of fashion by covering design, business, ethics, sustainability and technology. In developing the visual identity, we created a tailor-made wordmark to appeal to the aesthetic interests of fashion aficionados. The movement and interplay of the logotype letterforms reflect the dynamic and evolving nature of the site content and the industry itself, while the black and white color palette, complemented by a warm beige, conveys an established, classic brand identity that never goes out of style.
Our Contributions
Brand Positioning, Visual Identity, Podcast Branding, Website Design, Copywriting, Branded Email Marketing
"Transformative. It's the only way I can describe the DesignGood experience for the business and myself. Facing that proverbial path in the road, I could either wind down my show or rebrand. I decided to rebrand, and I am truly thankful I chose DesignGood for the makeover! Their unique and thought-provoking approach allowed me to critically rethink the current and long-term mission of the brand. I was impressed by the staff’s depth of knowledge, systematic follow-through, and ability to consistently exceed expectations. No other professional collaboration has been as profound, rewarding, and impactful as the time spent with Kristin and the DesignGood team. The new website is repeatedly referred to as “amazing,” has already attracted more listeners, and led to content expansion plans! I couldn’t have asked for anything more! Thank you, DesignGood!"
Founder, Fashioncast
"No other professional collaboration has been as profound, rewarding, and impactful as the time spent with Kristin and the DesignGood team."
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Creative Vision?
As an interior designer, creative professional, fashion expert, or artist, your work is deeply personal and rooted in self-expression. At DesignGood, we craft brands that amplify your creativity, showcase your expertise, and connect you with the clients who appreciate and value your unique perspective.
We understand the unique challenges of creative professionals. We are one! Whether you’re building your portfolio, growing a studio, or scaling your business, your brand needs to stand out and resonate with your ideal audience. That’s why we design every aspect of your brand—from visuals to messaging—to align with your vision and showcase your work.
When your brand embodies your creativity and talent, it becomes a powerful tool for connection, inspiration, and more visibility for your business and growth.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Amplifies Your Mission and Connects with Your Community?
As a lifestyle brand, community organization, or impact-driven business, your work is rooted in creating positive change and fostering meaningful connections. At DesignGood, we create brands that reflect the heart of your mission, helping you inspire trust and loyalty among those who share your vision.
We understand the unique challenges of building a brand that connects deeply with your audience while advancing your goals. Whether you’re creating a movement, growing your community, or expanding your reach, we design brands that align with your purpose and resonate on every level.
When your brand embodies your mission and values, it becomes a powerful beacon for connection, growth, and change.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Amplifies Your Vision, Voice, and Expertise?
As a podcaster, author, speaker, or content creator, your brand is your platform—it’s how you connect with your audience, share your expertise, and inspire action. At DesignGood, we help thought leaders and subject matter experts craft brands that amplify their unique voices and position them as authorities in their space.
We understand the unique needs of podcasters, authors, and speakers. Whether launching a new podcast, promoting a book, creating a program or course, an embodied brand will help you stand out in a crowded marketplace. That’s why we create brands that are not only visually stunning but also strategically designed to attract the right audience and build lasting connections.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for growth and influence.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
