Jane Howard coaches executives and organizational leaders, and she describes the work as self-work, the kind that helps a leader become a more fully developed version of themselves and build relationships that matter. Her practice also included consulting and conflict resolution, and her approach was evidence-based, practical, and direct, grounded in empathy.
That combination is hard to name in one line. A coach who uses science, personality assessment, and communication could be taken for a trainer, a consultant, or a mediator, and a leader scanning a site for a few seconds needed to know which conversation they were stepping into.
We started with the foundational brand language, written in Jane's own first-person voice. She chose a clarifier that listed what she does in plain words, Executive Coaching, Consulting, Conflict Resolution, and a statement she kept coming back to, Discover your capacity for growth and change. Her positioning paragraph, which opens with her work as an executive coach for organizational leaders, became the anchor for the website, the outreach tools, and the branded emails. We then designed the visual identity, business cards, and stationery to match, and built branded email marketing and outreach tools so that a message to a prospective client sounded like the website they had just read.
Jane now has a brand and a website that say what she does and how she does it, with her clarifier, her statement, and her positioning working as one message wherever a prospective client first meets her, and a set of materials that reach clients in the same direct and caring voice she uses in a session.
