Firebird Summit
Alora Chistiakoff believes that sometimes the best way to make meaningful change is to burn it all down and rise up anew. As a coach, Alora specializes in radical reinvention – and she knows a thing or two about it. She went from a size 22 to a size 6. Moved from the west coast to the east. Made it in corporate business world and left it all behind. As a former COO and serial entrepreneur, she spent 25 years helping companies succeed, until she realized helping individuals was her greatest strength.
After Alora made the decision to take her business in a new direction, she asked DesignGood to help. She already had a name, but she wanted a fresh, bold logo, website and copy to match her character and capture her approach to coaching. Alora uses strengths-based tools to help her clients identify their superpowers. She let us put our own superpowers to work in reinventing Firebird Summit.
Our Contributions
Branding, Copywriting, Website, Visual Identity, Logo, Email Marketing, Digital Design
"Nearly three years after originally founding my company, I was making a major pivot in terms of services, client base and even my business partners. My old brand no longer fit my new business. The team at DesignGood was fantastic, not just at creating a new aesthetic, but at listening to what I wanted to do and creating a brand that fit the intent of my new business direction. At each step of the process, they were responsive and enthusiastic about creating a digital experience that makes connecting with my clients a natural function of my brand. I could not be happier with the beautiful work or the talented, attentive team."
Founder, Firebird Summit
I could not be happier with the beautiful work or the talented, attentive team.
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You and Your Coaching or Consulting Business?
We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.
When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.
With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
