Alora Chistiakoff spent twenty years leading consulting practices for technology organizations, and somewhere in that time she found that helping individual leaders grow was the part of the work she did best. She earned her coaching credentials, built a practice around the Gallup CliftonStrengths assessment, and chose the name Firebird Summit for the business she was starting.
What she needed next was a brand that looked and sounded like the way she coaches. Her clients are entrepreneurs, leadership teams, and managers stepping into leadership for the first time, and they would meet Firebird Summit on a website long before they met Alora. The name had arrived, and the look, the words, and the site still had to be made.
DesignGood created a bold logo and visual identity, and a presentation of the mark carried the words Redefine, Reinvent, Transform. We wrote the copy around Alora's strengths-based approach and her promise to help leaders run a business instead of being run by it, then built the website and email marketing to carry it all in one voice. Each piece was designed so a visitor could tell within a few seconds that this is a coach who has led teams and knows the pressure that managers and founders carry.
Today Firebird Summit has a brand that matches the energy of its founder, a site where a manager or a founder can see exactly how coaching with Alora works, and language she can use anywhere she talks about her practice.
