Brandi Butler founded Insight Healing & Wellness as a collective of therapists and healers, and by the time she came to DesignGood the business offered therapy, yoga, wellness events, and retreats across Michigan and California. The brand she started with described a therapy practice, and the business had grown into a community with several ways in.
That left a risk in plain view. A client looking for EMDR and trauma support and a therapist looking for consultation would meet the same pages, and each needed to know quickly that they had arrived in the right place. Yoga, wellness events, and retreats added more doors, and the brand needed room for a collective of voices without losing one clear introduction.
DesignGood began with Brandi's own language for what Insight is, a wellness oasis where experienced therapists and healers bring openness and authenticity to the work, and built the brand language and positioning from it before any design began. That produced the clarifier A Collective of Therapists & Healers and the statement An Oasis for Your Spirit, which the visual identity, copywriting, website, social media feed design, and email marketing with a lead magnet then carried.
Brandi says the team supported her in getting clear on parts of her vision she would not have considered so thoroughly on her own, and she describes her brand as a phenomenal representation of both where Insight is and where it is headed, and says she is in awe each time she visits her website or sees her logo and graphics. Clients in Michigan and California, and the therapists who look to Insight for consultation, now find a place that sounds like the oasis it is.
