Meribeth Privett paints as an abstract expressionist and coaches others to find their own creative voice, and both come from one belief, that our lives are the most creative platform we have. DesignGood had already built her Soul Alchemy brand and website, which spoke to her spiritual approach to wellness, and her painting called for a separate home with its own character.
We started with the question of how the two would relate. The answer was to thread elements of the Soul Alchemy identity and tone into the new site while giving her art a simpler, bolder look, so her canvases and her process could take the lead. We wrote the copy around her words for what a canvas can be, a conduit for beauty, healing, and inspiration, and for what coaching offers, a way to claim your own creative language and build self-acceptance and self-belief.
The brand mark came from the ouroboros, the ancient loop that alchemists used to represent eternity and the unity of time's beginning and end. For Meribeth it stands for her ability to channel creative energy and guide others into their own creative awakening. We then built a custom Shopify website where visitors can buy available paintings and ask about commissions and coaching.
Today Meribeth has a site that shows her work the way she wants it seen, and a brand that connects her art and her coaching without blurring them. A visitor can browse original paintings, ask about a commission, or learn about workshops and coaching, and Meribeth has one clear place to send anyone who asks about her work.
