Path & Purpose
While therapy was once a hush-hush topic, mental health is finally gaining wider acceptance as something we can tend to every day. As founder of Path & Purpose, therapist Berit Gemar helps her clients learn how to navigate everyday life more effectively through a modern approach to mental health.
Berit’s known for her approachability as a therapist – and for her sense of humor. She’s also whip-smart. In launching her private practice, she wanted her website to convey both her professional expertise and her genuine warmth. We guided Berit in selecting a name for her practice and setting a visual and verbal tone that felt like an extension of her personality. In designing her website, we made it easy for new or returning clients to schedule a consultation or book a block of sessions, so Berit could start building her path to success from day one.
Our Contributions
Brand Positioning, Visual Identity, Website Design and Development, Branded Email Marketing, Digital Client Tools, and Social Media Feed Design
"There are not words adequate enough to articulate how much I have enjoyed working with DesignGood. Starting from the first call, I knew I was in the industry's best hands. At every stage of the branding process, Kristin and her team continually blew my mind. They created a website that displays my personality and voice, while also maintaining a precision that I never could have achieved on my own. Every word and every image is perfect. I could not have dreamt my website and brand would turn out as well as they did. I had so much fun working with the team and will continue to work with DesignGood for all my future projects!"
Founder Path & Purpose Therapy, LCSW-S
Starting from the first call, I knew I was in the industry's best hands. At every stage of the branding process, Kristin and her team continually blew my mind.
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You And Your Therapy Practice?
Your work as a therapist, counselor, or mental health professional is deeply personal, transformative, and purpose-driven. At DesignGood, we help you build a brand that truly embodies who you are and the meaningful work you do. We consider ourselves mental health branding experts and have significant experience branding mental health practices.
We know that connecting with clients starts with authenticity. That’s why we craft brands that feel deeply aligned with your values, your approach, and the unique way you help your clients transform. Every detail—your visuals, messaging, and the tools we choose to help you connect—is designed to build emotional resonance with your audience and make a lasting impression.
When your brand truly embodies who you are, it becomes a powerful tool for connection and growth. Let’s create something that speaks to your audience and feels like home to you.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
