Path & Purpose

While therapy was once a hush-hush topic, mental health is finally gaining wider acceptance as something we can tend to every day. As founder of Path & Purpose, therapist Berit Gemar helps her clients learn how to navigate everyday life more effectively through a modern approach to mental health.

Berit’s known for her approachability as a therapist – and for her sense of humor. She’s also whip-smart. In launching her private practice, she wanted her website to convey both her professional expertise and her genuine warmth. We guided Berit in selecting a name for her practice and setting a visual and verbal tone that felt like an extension of her personality. In designing her website, we made it easy for new or returning clients to schedule a consultation or book a block of sessions, so Berit could start building her path to success from day one.

Our Contributions

Brand Positioning, Visual Identity, Website Design and Development, Branded Email Marketing, Digital Client Tools, and Social Media Feed Design

No items found.

"There are not words adequate enough to articulate how much I have enjoyed working with DesignGood. Starting from the first call, I knew I was in the industry's best hands. At every stage of the branding process, Kristin and her team continually blew my mind. They created a website that displays my personality and voice, while also maintaining a precision that I never could have achieved on my own. Every word and every image is perfect. I could not have dreamt my website and brand would turn out as well as they did. I had so much fun working with the team and will continue to work with DesignGood for all my future projects!"

Berit Benson

Founder Path & Purpose Therapy, LCSW-S

Starting from the first call, I knew I was in the industry's best hands. At every stage of the branding process, Kristin and her team continually blew my mind.

Full Portfolio
Next Project

What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

Create a Brand That Truly Embodies You And Your Therapy Practice

Your work as a therapist, counselor, or mental health professional is deeply personal, transformative, and purpose-driven. At DesignGood, we help you build a brand that truly embodies who you are and the meaningful work you do. We consider ourselves mental health branding experts and have significant experience branding mental health practices.

We know that connecting with clients starts with authenticity. That’s why we craft brands that feel deeply aligned with your values, your approach, and the unique way you help your clients transform. Every detail—your visuals, messaging, and the tools we choose to help you connect—is designed to build emotional resonance with your audience and make a lasting impression.

When your brand truly embodies who you are, it becomes a powerful tool for connection and growth. Let’s create something that speaks to your audience and feels like home to you.

What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.