Berit Benson started Path & Purpose with a view that mental health is finally gaining wider acceptance as something we can tend to every day. As a licensed clinical social worker, she helps young adults and millennials navigate everyday life more effectively, and she brings a comfortable, friendly style to subjects as serious as anxiety, chronic illness, grief, and life transitions.
That voice mattered as much as her training. Many of the people she works with are heading in new directions and have never sat in a therapist's office, and a heavy, clinical website would have worked against the ease she creates in session. She needed a brand that carried her warmth and humor and still made her credentials and approach clear to a client deciding whether to reach out for the first time.
We began with the name and the language. Together we landed on Path & Purpose, with modern therapy to help you pave your way as the clarifier and open the door to your truest self as the invitation, and her brand tone, relaxed, down to earth, and respectful, shaped every page. Then we built the visual identity, website, branded email marketing, digital client tools, and social media feed design from that same voice.
Today Berit has a website that sounds like her and feels like the first session, and she has shared that since launch she has felt proud to send prospective clients there and has seen a return on her investment.
