CASTR Alliance
Translational research. It's a pretty cool process. When used in veterinary medicine, it helps speed up development of medical treatments and therapies for animals and humans alike – while treating our pets with top medical care in the process.
CASTR Alliance was created to do just that. With expertise in cancer research and clinical trials, veterinarians Jessica Bertout and Jim Perry wanted to give animal patients access to innovative medicines and therapies that might otherwise be unavailable to them. When they were ready to get the word out, they came to DesignGood for a full suite of branding services, including logo and visual identity development, website design and copywriting. As a clinical research organization, CASTR Alliance helps animals who are already unwell get treatment they need, while accelerating advances in both vet care and human medicine. We have to agree with Jessica and Jim: When taking care of our pets also means advancing human healthcare, everyone wins.
Our Contributions
Branding, Copywriting, Website, Visual Identity, and Logo
"Design Good understood the vision we had for our business and translated it into wonderful brand and website and the results have exceeded our expectations in every way. Their insight into brand development was amazing, and their ability to rapidly develop our website and logo helped get our company off the ground in a smooth and stress-free way. Plus, they love animals almost as much as us veterinarians!"
Co-Founder, CASTR Alliance
DesignGood understood the vision we had for our business and translated it into wonderful brand and website
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Innovation and Mission?
As a health, science, or innovation leader, your work transforms lives and pushes boundaries. At DesignGood, we create brands that showcase your expertise, communicate your purpose, and inspire trust among your audience.
We understand the unique challenges of health and science professionals and innovators. Whether you’re launching a new venture, scaling a groundbreaking solution, or expanding your influence, your brand needs to clearly articulate your value and resonate with those who share your vision. That’s why we craft brands that are visually compelling, strategic, and deeply aligned with your mission.
When your brand embodies your vision and expertise, it becomes a powerful platform for growth, connection, and impact. Let’s create a brand that helps you stand out as a leader in health, science, and innovation.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
