CASTR Alliance, short for Companion Animal Studies for Translational Research, is a clinical research organization in Issaquah, Washington, founded by veterinary clinician-scientists Jessica Bertout and Jim Perry, that runs sponsored studies in companion animals for biomedical and pharmaceutical companies.
Jessica and Jim came to DesignGood with deep expertise in cancer research and clinical trials, and a mission to give animal patients access to innovative therapies that might otherwise be unavailable to them. We created the logo and visual identity, wrote the copy, and designed and built the website.
It is brand and website design for research organizations and scientific companies, written so that sponsors, veterinarians, and pet owners can each see quickly what CASTR does and why it matters.
CASTR Alliance was created to do just that. With expertise in cancer research and clinical trials, veterinarians Jessica Bertout and Jim Perry wanted to give animal patients access to innovative medicines and therapies that might otherwise be unavailable to them. When they were ready to get the word out, they came to DesignGood for a full suite of branding services, including logo and visual identity development, website design and copywriting. As a clinical research organization, CASTR Alliance helps animals who are already unwell get treatment they need, while accelerating advances in both vet care and human medicine. We have to agree with Jessica and Jim: When taking care of our pets also means advancing human healthcare, everyone wins.
Branding, Copywriting, Website, Visual Identity, and Logo
"Design Good understood the vision we had for our business and translated it into wonderful brand and website and the results have exceeded our expectations in every way. Their insight into brand development was amazing, and their ability to rapidly develop our website and logo helped get our company off the ground in a smooth and stress-free way. Plus, they love animals almost as much as us veterinarians!"
Co-Founder, CASTR Alliance
We build brands for scientists, clinicians, and specialist organizations whose work is technical and whose audience includes people outside the field. CASTR Alliance had to speak to biomedical and pharmaceutical companies developing drugs, devices, and therapies, to veterinarians and specialty practices considering a research partnership, and to pet owners deciding whether to enroll an animal they love. Each of them arrives with different questions, and the brand had to answer all three with the same calm confidence.
Jessica Bertout and Jim Perry are veterinary clinician-scientists with backgrounds in cancer research and clinical trials, and they started CASTR Alliance, Companion Animal Studies for Translational Research, to give animal patients access to innovative medicines and therapies that might otherwise be unavailable to them. Their studies speed the development of treatments for animals and people alike, and when they were ready to tell people about it they came to DesignGood.
A clinical research organization built around companion animals is an unfamiliar idea to many of the people it needs to reach. Sponsors want to see rigor, veterinarians want to know their patients will be well cared for, and pet owners want to understand what they are being asked to consider. A young company in a technical field has little time to earn that trust, and a vague or overly clinical site would have cost it.
We built the brand from the founders' own conviction that when taking care of our pets also means advancing human healthcare, everyone wins. We created the logo and visual identity, wrote the copy to explain the science in plain words, and designed a website that moves through what CASTR does, what it offers, and the philosophy behind it, in an order a first-time visitor can follow.
Today the site presents CASTR Alliance as the research organization it is, with services that include protocol development, patient recruitment, project management, monitoring, and pharmacovigilance, and a network of specialty and referral hospitals across the Pacific Northwest and beyond. Jessica and Jim have a brand and a website that let their expertise speak clearly to every audience they serve.
