Jenny Albertini came to DesignGood with a business that was already running well in Washington, DC. She had trained directly with Marie Kondo, she had spent two decades as a global public health advisor, and she offered organizing, systems planning, mindfulness, and consulting to individuals and organizations.
Her online presence told a smaller story. A visitor could learn that she organized homes and miss the rest of what she does, which left clients looking for help with themselves or their workplaces without a clear place to land, and left Jenny with a site that described the business she started with rather than the one she had become.
We began with discovery, spending time on Jenny's background, her expertise, and where she wanted the business to go. She had a clear vision, and that gave us the structure. We organized her offerings into three paths, home, self, and work, then built the brand positioning, visual identity, website, and copy around them, with packages and an online booking system so a visitor could move from reading to scheduling in one place. Sales and outreach tools and branded social media and email marketing followed.
Her site now shows the full range of what Jenny does, from decluttering a home to bringing mindfulness into a workplace, and her book, Decluttered: Mindful Organizing for Health, Home, and Beyond, has a place alongside it. People can find the path that fits them, and Jenny has a brand that holds her whole background together, from the global health years to the KonMari training to the mindfulness work she brings to teams.
