Rachael Love Fisher came to DesignGood as a licensed therapist and spiritual mentor with more than 25 years in personal development, counseling, therapy, spirituality, and natural healing, and with a Texas Hill Country property that was becoming the center of her work. Her offerings already included somatic eco-therapy, nature retreats, in-office and virtual talk therapy, and monthly community gatherings.
With that much in one place, the risk was that a woman or couple arriving on the site would meet a list of services before they understood what Wild Heart is for, or that someone looking for talk therapy would not see how the land belonged to it. Both belong to the same offer, and the brand needed to say so.
DesignGood built the brand language from Rachael's own words, starting with the pairing she described, inward mindfulness and outward nature, and the idea of reaching beyond the cognitive self toward repair and renewed growth. That became the name Wild Heart, the clarifier A Sanctuary for Nature-Based Healing and Connection, and the line Tend to Your Soul. Renew your Spirit., which the visual identity, copywriting, and website then carried. The vocabulary Rachael chose for the brand, words like grounding, warm, and welcoming, guided the voice so the site would read the way a first conversation with her feels.
Wild Heart now introduces the Preserve, the therapy, and the gatherings in Rachael's voice, so a visitor can see where she fits before she reaches out. The site gives a woman, a couple, or a small group a clear path to a complimentary consultation, and it gives the monthly gatherings on the land a home of their own.
