The Trauma Therapist Institute, formerly Kase & CO, is an EMDR and trauma training provider for psychotherapists, founded by Rebecca Kase in 2017, with EMDR Basic, Advanced, Certification, and Consultant training alongside trauma courses beyond EMDR.
Rebecca Kase came to DesignGood when her company still carried her own name, and we have worked with her through two chapters of its growth. We named Kase & CO and built the brand and website around it, then shaped the next brand language and positioning when the company became The Trauma Therapist Institute.
It is brand and website design for training companies and educators in the helping professions, written in a warm, plain-spoken voice that makes trauma training feel accessible.
Even while the company was expanding, it remained branded under Rebecca's first and last name. Rebecca was ready to rebrand and raise the level of the visual identity to match the company's high-level profile within the industry. In addition to fresh visual branding and updated name and messaging, we revised the website structure to make the site easy to navigate. We also created training page templates to help Rebecca and her team streamline their process of adding new workshops and events to their site. The end result is a beautiful brand and online presence designed for Kase & CO to grow together.
Naming, Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing, Presentation Design, Internal Communications Design, Photography Art Direction
DesignGood is a wonderful team of creative women who build gorgeous, engaging, and well-designed websites. I am so grateful to have found this group and I love the new brand and website they created! I own a training and consulting business and we have a larger website with extensive content that also needed some additional functionality. This team of brilliant creatives was able to take all of my business's complexity and organize it into a thoughtfully planned, informative, and engaging website. I'm incredibly grateful for this this team, and I've recommended them to a number of other professionals.
Founder, Kase & Co
We build brands for clinicians and educators whose expertise has outgrown the name it started under. The Trauma Therapist Institute had to speak to psychotherapists looking for EMDR certification and trauma training that respects their time and budget, and to a community of clinicians who want to learn without gatekeeping. The brand had to carry rigor and humor in the same breath.
Rebecca Kase is a licensed clinical social worker, EMDR trainer and consultant, and Polyvagal Theory expert, and she founded her training business in 2017. For years it carried her first and last name, even as the company grew into a well-known EMDR training provider.
Rebecca was ready to rebrand. We gave the company a name and a visual identity that matched its profile in the industry, Kase & CO, revised the website structure so it was easy to navigate, and created training page templates so her team could add new workshops and events without starting from scratch.
As the offerings grew to include EMDR Basic, Advanced, Certification, and Consultant training and a wider set of trauma courses, the company evolved again. Its brand language became The Trauma Therapist Institute, with the clarifier EMDR & Trauma Training for Psychotherapists, the statement Accessible, Integrative, and Inclusive No-Nonsense Trauma Training, and a positioning that begins with the observation that treating trauma is tough work and accessing quality training should be easier. The voice we described is authentic, humorous, relational, and bold, with greetings like Hey healer.
Today the company is The Trauma Therapist Institute, formerly Kase & CO, and its website at traumatherapistinstitute.com presents EMDR and trauma training under one name that says who it is for. Rebecca has language she can use across her courses, emails, and team pages, and the voice that made the original company approachable now runs through a larger body of training.
