Nicole Stephens has spent more than 20 years in leadership development and performance consulting, and her work reaches in two directions, coaching individual leaders and advising organizations on learning strategy. Before DesignGood her practice lived on a website under her own name, and the name and the language no longer described how much she offered.
A practice with two audiences carries a quiet risk. A brand that reads only as coaching leaves the organizations unsure she can design learning, and a brand that reads only as consulting leaves individual leaders unsure she will coach them.
We worked through the brand language with Nicole, starting from the name iNStep Consulting and exploring clarifiers that held both sides, including Leadership Coaching and Learning Strategy and Learning Strategy and Leadership Coaching. The personality we wrote is friendly, professional, and approachable, with an easy confidence. From there we designed the visual identity, wrote the site, and built a lead magnet and digital sales tools so the brand could work beyond the website.
Today the site presents her QuickLaunch Workshop™, Leadership Growth Pathway™, learning services, and leadership coaching in one place, in a voice that sounds like a trusted partner. Nicole describes the result as a versatile brand platform that she has extended across her marketing and coaching tools. Individual leaders and the organizations that hire her each find a clear place to begin. Her approved Get In Touch page invites both to book a complimentary 30-minute discovery call, so the next step is as clear as the brand.
