iNStep Coaching & Consulting

iNStep Coaching & Consulting is a trusted partner for companies seeking to elevate their leaders and teams through customized professional development and strategic project support. Founded by Nicole Stephens, iNStep combines individual leadership coaching with consulting expertise in learning strategy and architecture, helping organizations develop impactful, results-driven solutions.

Nicole’s extensive background in instructional design, UX/UI, and project management uniquely positions iNStep to guide leaders in maximizing their strengths and accelerating career growth, fostering a culture of innovation and sustained success.

In collaboration with DesignGood, iNStep’s reimagined brand and website now reflect their commitment to strategic, personalized development. The new brand language and site design showcase iNStep’s dual approach, highlighting their dedication to empowering leaders and enhancing project outcomes through collaborative learning and targeted coaching. With a cohesive and engaging digital presence, iNStep now connects more effectively with leaders and organizations looking for an experienced partner in professional growth and organizational success.

Our Contributions

Brand Language & Positioning, Visual Identity, Copywriting, Website Design, Lead Magnet and Digital Sales Tools

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"The team delivered a beautiful, professional brand that's remarkably flexible across different industries and audience segments. The collaborative process was exceptional. Their content writer, designer, and developer worked as a cohesive unit, making me feel like an integral part of their well-orchestrated team rather than just a client. Kristin's warm, friendly approach to brand messaging discussions helped shape my vision, while their comprehensive intake process helped me uncover new insights about my brand and target audience.

Thanks to DesignGood, I now have more than just a website – I have a versatile brand platform that I've successfully extended across various marketing and coaching tools. Their work has provided the foundation for a cohesive brand presence that continues to serve my business well beyond the initial project scope."

Nicole Stephens

Owner, iNStep Consulting

Working with DesignGood was a transformative experience that went far beyond website design.

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What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.

Ready to Create a Brand That Truly Embodies You and Your Coaching or Consulting Business?

We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.

When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.

With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.

A High-Vibe Approach to Brand & Business Design

What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.

Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.

Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.

What are the results of working with DesignGood?

Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.

When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.

The best way to understand the impact of our work is to hear it from our clients themselves.