Christy Whitman

We build brands for coaches, authors, and spiritual teachers whose body of work has grown into programs, courses, and events that need a clear way in. Christy's brand had to speak to spiritual seekers, coaches, entrepreneurs, and high achievers who have spent years investing in their own growth and want practical tools for emotional and energetic clarity, and it had to make the guidance of The Council easy to find alongside her coaching and her books.

Christy Whitman has spent more than 25 years guiding people through personal transformation, and her body of work shows it. By the time she came to DesignGood she was a two-time New York Times bestselling author and a channel for The Council, with books, a membership community, live events, and on-demand courses all sharing one website.

A body of work that wide can be hard to enter. A visitor who came for a book and a visitor who came for channeled guidance needed different first steps, and the site had to hold both without making either one search.

We began with her brand language and positioning, built from how Christy describes her work and the people she teaches, and arrived at a clarifier she could use anywhere, Intuitive Channel, Transformational Guide & Author. Then we designed the visual identity and a site plan that grouped her work by audience and offer. Christy and her team reviewed the pages with us one at a time, including About, Praise, Wisdom Library, Watch Your Words, and Books, and we kept refining until each one sounded like her.

Today her site brings the Energy Vortex Membership, live events, on-demand courses, and the free Watch Your Words series into one place, in a voice that is warm, practical, and clearly hers. Christy and her team have a platform that can grow with the work.