Brand & Website Design for Ketamine-Assisted Psychotherapy Practice

Expand Your Self Wellness

Expand your Self Wellness came to DesignGood during a major season of rebuilding and expansion. Founder Lauren Going had recently stepped away from a previous practice and was ready to create a brand and website that fully reflected the depth, integrity, and vision behind her work.

As a leader in ketamine-assisted psychotherapy, integrative therapy, trauma healing, and expanded states of awareness, she needed a brand presence that felt both clinically grounded and deeply human while helping ideal clients immediately feel safe, understood, and connected to the work.

Through our business and brand process, we helped clarify the positioning, messaging, and visual identity for the practice while creating a strategic website experience designed to attract aligned clients searching for integrative therapy, somatic therapy, EMDR, psychedelic integration support, and ketamine-assisted psychotherapy in Baltimore and Maryland. The final brand blends professionalism with warmth, embodiment, and a sense of expansion, creating a digital presence that feels calming, intentional, and distinct within the mental health and wellness space.

The result is a scalable wellness brand and therapist website designed to support both the current practice and Lauren’s future vision as an author, speaker, trainer, and thought leader in the evolving world of trauma-informed healing and psychedelic-assisted therapy. This project created a strong foundation for Expand your Self Wellness to continue growing its reputation, visibility, and impact while helping more people reconnect with the wisdom and healing already within them.

Our Contributions

Brand Language & Positioning, Brand Identity, Brand Design, Copywriting, Website Design & Development

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