Susan Ireland Leadership Coaching
Susan Ireland brings more than 30 years of business operations and program management experience to her role as a transformational coach and business consultant. As a longtime business operations executive with Boeing, she knows what it takes to navigate the complexities of a large global organization – and what it's like to be the only woman leader in the room.
When we met Susan, she was ready to take her coaching and consulting business to the next level. We helped Susan clarify her services as a coach and consultant, and wrote foundational brand language and website copy that conveyed Susan's unique value proposition in driving transformation for her clients. Our work included a unique visual identity that's congruent with the brand identity for Seasons Leadership, a business Susan shares with co-coach Debbie Collard. The end result is an authentic brand that helps Susan connect with her ideal audiences and become their partner and guide for growth and success.
Our Contributions
Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Branded Email Marketing, Photography Art Direction
"Working with Kristin and the DesignGood team has accelerated my progress toward my business goals and created more opportunities. Through it all, I was supported, challenged, encouraged, and stretched to look at my business in new ways. Their work resulted in a beautiful new brand and website that reflects my vision, mission, and values in a meaningful and authentic way. Their method was structured and thorough – yet flexible to my unique needs, perspectives, and way of working. The team gave me the space to think, create and change my mind while at the same time keeping me on track so that my website could be completed on schedule (an incredible feat!). I am proud of how I am now showing up to the world and appreciate the ongoing support of the DesignGood team. This was not a one-time business transaction – Kristin and her team create and nurture meaningful relationships with their clients, and I am proud to be a part of their client circle!"
Founder & Coach
I am proud of how I am now showing up to the world and appreciate the ongoing support of the DesignGood team.
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You and Your Coaching or Consulting Business?
We know that for coaches and consultants, authenticity is the key to building trust and attracting the right clients. That’s why we craft brands that feel deeply aligned with your approach, voice, and vision. Every detail, from visuals and messaging to the tools we design to help you connect, is thoughtfully created to resonate with your audience and leave a lasting impression.
When your brand truly embodies who you are, it becomes a powerful platform for connection, growth, and impact. Let’s create a brand that speaks to your audience and fuels the success of your business.
With over 25 years of experience and hundreds of successful projects, we’ve honed a process that helps businesses like yours stand out, succeed faster, and be known for their meaningful work. Our clients describe our approach as transformative, shaping their brands, helping to advance their businesses, and even streamlining their operations.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
