Beverly Collin brought 30 years of experience helping people build a deeper connection to God and a clear picture of the practice she wanted to create. It would offer spiritual direction, retreats, and workshops, begin online, and grow toward in-person gatherings, and it would welcome anyone, whatever their denomination or background.
That welcome had to be believable. Many of the people she hopes to reach have felt left out of religious spaces, and some arrive at a crossroads, hardship at work or in marriage, or a sense that prayer has stopped working. A site that sounded formal or vague would have asked them to take a leap before giving them a reason to.
We started with brand language written in Beverly's voice, gentle and open, with humor, candor, and compassion. It gave the practice its name, Encountering the Divine, and a clear line, The spiritual guidance you're seeking, along with a plain description of what she offers and who it is for. Beverly approved the final copy, and then we designed the visual identity and a website that carried that welcome, with sales and outreach tools, branded email marketing, and business card design to match.
Today a visitor can see spiritual direction, retreats, and workshops laid out clearly, and can read in Beverly's own words that this is an inclusive space where they will be heard. She has a brand that opens the door the way she does in person, and a practice that people of any background can read and feel welcome to enter.
