Awakened Solo Travels is a trip planning and guidance business founded by Diana Zatynaychenko, offering personalized itineraries and mindset coaching for women who want to travel solo.
Diana came to DesignGood as a trip planning expert and veteran solo traveler ready to turn what she knew into a business. We built the brand language and positioning, the visual identity, and the website, then added copywriting, sales and outreach tools, and branded email marketing.
It is brand and website design for travel planners and guides, written in a friendly, encouraging voice that makes a first solo trip feel possible.
If you're like us here at DesignGood, you're still making up for all those getaways you missed during the height of the pandemic. Awakened Solo Travels founder Diana Zatynaychenko knows the feeling. As a trip planning expert and veteran solo traveler, Diana loves helping other women discover the life-altering magic of solo travel. When she realized she could hone her superpowers to help other women plan solo trips of their own, Diana asked DesignGood to guide her in building her brand and business.
Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, and Branded Email Marketing
We build brands for founders who turn their own hard-earned experience into a service for others. Awakened Solo Travels had to speak to women who dream of traveling alone and keep making excuses, waiting on someone else, or letting fear decide, and who want expert planning along with the confidence to go. The brand had to feel like a friend who has already made the trip.
Diana Zatynaychenko has traveled the world on her own, and she found she had a gift for helping other women plan solo trips of their own. When she realized she could build a business around that, she asked DesignGood to guide her in building her brand and her business.
A business like this begins with a person and an idea, and the first task is giving both a name and a voice. Her clients are women who feel the pull toward solo travel and the fear that comes with it, and they would be deciding whether to trust a stranger with one of the most personal trips of their lives.
We started with the brand language. Together we landed on the name Awakened Solo Travels, the clarifier Modern Trip Planning & Guidance for Women, and the statement Navigate the world, find freedom, and evolve. The positioning speaks to women who are tired of making excuses, letting fear stop them, and waiting for others to see the world, and it describes personalized trip planning, customized itineraries, and mindset coaching in a warm, casual, and dependable voice. We then built the visual identity, the website, and the copy, along with sales and outreach tools and branded email marketing, including a starter kit lead magnet that gives a first-time traveler a five-step plan.
Today Diana has a business with a name and a voice that sound like her, and a website where a woman can learn how the planning works, fill out a travel questionnaire, and take her first step toward the trip she has been putting off.
