Day of the Dogs began when its founder started volunteering weekly at the Harris County Animal Shelter in Houston, where the live release rate was low. She started a Facebook page to give animals in need a voice and a chance at exposure, and learned that pledged money was often never collected. Collecting donations up front became the answer, and Day of the Dogs became a nonprofit built on it.
By the time she came to DesignGood the method was working, and the organization lived mostly on social media. That is a powerful place to reach people and a limited place to explain a mission, show donors where their gift goes, or give rescue groups and shelters a reason to trust a new partner. The brand needed to carry the same warmth as the animal profiles while looking like an organization that can be counted on.
We listened first. Our founder client told us we asked thoughtful questions and got to know her intentions, and that shaped everything that followed. We refreshed the visual identity, clarified the messaging, designed a new website, and built outreach tools and marketing collateral so donors, rescue groups, and adopters could each find their way in.
Today Day of the Dogs has an identity and website that explain how pre-funding works in plain language, and tools for reaching new supporters beyond social media. The same idea has grown into PetGiving, a platform designed to bring it to municipal shelters across the country, and the founder has recommended DesignGood to others looking for branding and web development support.
