Holly Krivo

We build brands for coaches whose clients arrive carrying something personal, where the tone of the site decides whether a visitor feels understood or judged. Holly's brand had to speak to disciplined, driven women who look successful on paper and are ready to rethink their relationship with alcohol, without a label or a lecture. This project gave her a voice that is encouraging and straightforward and a site that makes the first conversation easy to book.

Holly Krivokapich is a certified coach who works with high achievers, and when she came to DesignGood she was ready for the next phase of her career. She had a clear way of working and a personality her clients responded to, and she needed a brand and a website that showed both.

The early copy we wrote for her began with a line many of her clients recognize, You have dreams. Goals. Ambitions. It named how easily a goal slides to another day, and then invited the reader into a four-step process with a complimentary call at the end.

DesignGood created a logo, visual identity, and website around that warmth and her no-nonsense approach, with clear, dynamic copy and email marketing to keep the conversation going. As her coaching grew into the Sober·ish approach, the site grew with it and now holds her process, her tools, and a plain invitation to talk. The tone stayed consistent from the logo to the email marketing, so a woman reading a newsletter and a woman landing on the site for the first time hear the same voice.

Today visitors get a quick sense of who Holly is, who she helps, and what working together looks like. Her brand says the same thing as her coaching, which is that her clients can take their goals seriously and still enjoy their lives, and Holly has a clear look and voice she can bring to every new conversation, newsletter, and download.