Rocwell Premium Hemp CBD is a veteran-owned hemp-derived CBD company founded by Rene Carvajal, offering CBD oil, capsules, and cream for people and pets made from hemp grown in the United States.
Rene founded Rocwell after living with chronic pain from injuries sustained in service and setting out to find the highest quality CBD available. He turned to DesignGood to create the logo, visual identity, product packaging, and website, and to write copy that shows his commitment to quality and integrity.
It is brand and website design for wellness product companies, with a website built to teach customers how the products are made before it asks them to buy.
In an increasingly saturated market, Rene recognized that beautiful branding would play a critical role in helping Rocwell stand out. He turned to DesignGood to create the Rocwell logo, visual identity, product packaging and website, and to write compelling copy that would convey his commitment to quality and integrity and serve as a trusted educational resource for his customers.
Branding, Copywriting, Website, Visual Identity, Logo, Packaging
We build brands for founders whose products come out of their own story and whose customers need a reason to trust what is on the label. Rocwell had to speak to adults looking for a plant-based wellness product they could rely on, to people shopping for a pet, and to a veteran community that knows the founder's story firsthand. In a crowded CBD market, the brand had to earn confidence through plain, specific language.
Rene Carvajal founded Rocwell Premium Hemp CBD as a veteran who had lived with chronic pain from injuries sustained in service. When he found CBD, he set out to find the highest quality hemp CBD available, and when he decided to build a company around what he found, he turned to DesignGood.
CBD is a crowded and loosely regulated market, and customers buying for themselves, a family member, or a pet are looking for a reason to trust a label. Rene's commitment to quality and integrity had to show up on the bottle and the page before anyone read a single ingredient, and a forgettable brand would have disappeared next to louder ones.
We created the Rocwell logo, visual identity, and product packaging, and designed the website. The copy, written from Rene's own story, explains how the products are made, with hemp organically grown and hand-harvested in the United States and lab-tested for purity and consistency, and it was built to serve as a trusted educational resource as much as a product catalog. Each product, from the oil and capsules to the cream and the pet oil and pet cream, has its own page that says what it is and how to use it.
Today rocwellcbd.com presents the full line under one clear brand, veteran-owned and led by its founder, with a website that teaches before it sells. Rene has a brand that carries his story and his standards in the same plain voice from the first page to the package in a customer's hands.
