Darling Farms is a family farm and ranch in Old Snowmass, Colorado, with orchards, honey, and heirloom farm practices, working to make eco-friendly harvests standard practice and welcoming visitors to learn from the land.
The new owners of Darling Farms came to DesignGood with a clear vision for the land and a new chapter to name. We developed the brand language and positioning, created the visual identity and branding system, wrote the copy, designed the website, and extended the brand into signage and apparel.
It is brand and website design for farms, ranches, and land-based businesses, built around a nod to Western ranching tradition and the belief that land is the most essential resource there is.
The new owners of Darling Farms in Old Snowmass, Colorado, have a vision: To make eco-friendly harvests standard practice. When we were asked to brand the new incarnation of the farm, we were delighted. It’s all the good things we love: green spaces, organic practices, animals and a sense of place. As native Texans, the owners wanted to give a nod to the Western tradition of branding, without the heat. We developed foundational brand language and created a brand identity that speak to ranching history and the core belief that land is the most essential resource we’ll ever have. It’ll take time and commitment for new crops to come in and the owners of Darling Farms to build into their vision. For our part, we’re glad to have delivered a brand they can grow with.
Brand Positioning, Visual Identity, Branding System, Website Design, Copywriting, Signage, Apparel
"DesignGood's ability to tap into a brand's ethos, develop its story, and clearly define its mission is unmatched. I have had the privilege of partnering with them on a couple of brands, and each time, they carefully walk me through their insightful branding process. Kristin has a unique ability to understand her client's vision and translate that into effective and engaging content. The methods she has developed are a thought-provoking guide to a greater understanding of your business's purpose. My latest endeavor, an organic family farm, Darling Farms, began as a passion project with few development plans. DesignGood developed my high-level idea into a reality and designed assets that effectively told our story and projected our mission. I cannot say enough good things about my experience working with Kristin and her lovely team of women. They make starting, building, or rebranding a business a delight!"
Founder, Darling Farms
We build brands for mission-driven businesses rooted in a place, whose values show up in how they care for it. Darling Farms had to speak to visitors drawn to orchards, honey, and heirloom practices, and to people who want to spend time on land that is being cared for with a long view, while carrying the ranching heritage and the eco-friendly standard the owners are building toward.
The new owners of Darling Farms arrived at the ranch in Old Snowmass, Colorado, with a vision to make eco-friendly harvests standard practice. The land already had orchards, bees, and a sense of place, and what it needed was a name, a look, and a way of speaking that would carry the owners' belief to the people who would visit.
A new chapter for a working farm asks for patience. Crops take time to come in and a vision takes time to build, so the brand had to be solid enough to stand behind that work from the first day, and flexible enough to grow with it. It also needed to honor ranching history without borrowing the heat of the Western look.
We began with foundational brand language and listened for how the owners talk about the land. Their belief that land is the most essential resource they will ever have, and that preserving it is how they build a legacy, became the center of the positioning. The brand clarifier, A Forever Ranch in Old Snowmass, Colorado, and the statement, Leaving a legacy one harvest at a time, grew out of that conversation. From there we created the visual identity and branding system with a plum, pine, and ochre palette that nods to Western branding tradition, then designed the website, signage, and apparel around it.
Today the ranch has a brand that speaks to its heritage and its future, and a website that invites visitors to tour the orchards, sample the honey, and stay awhile to learn about heirloom practices. For our part, we are glad to have delivered a brand the owners can grow with, one harvest at a time.
