The new owners of Darling Farms in Old Snowmass, Colorado, have a vision: To make eco-friendly harvests standard practice. They’re converting a commercial farm into an organic one, and creating a destination where hiking, animal therapy and weddings take place alongside the harvest. When we were asked to brand the new incarnation of the farm, we were delighted. It’s all the good things we love: green spaces, organic practices, animals and a sense of place. As native Texans, the owners wanted to give a nod to the Western tradition of branding, without the heat. We developed foundational brand language and created a brand identity that speak to ranching history and the core belief that land is the most essential resource we’ll ever have. It’ll take time and commitment for new crops to come in and the owners of Darling Farms to build into their vision. For our part, we’re glad to have delivered a brand they can grow with.
Brand Positioning, Visual Identity, Branding System, Website Design, Copywriting, Signage, Apparel
"DesignGood's ability to tap into a brand's ethos, develop its story, and clearly define its mission is unmatched. I have had the privilege of partnering with them on a couple of brands, and each time, they carefully walk me through their insightful branding process. Kristin has a unique ability to understand her client's vision and translate that into effective and engaging content. The methods she has developed are a thought-provoking guide to a greater understanding of your business's purpose. My latest endeavor, an organic family farm, Darling Farms, began as a passion project with few development plans. DesignGood developed my high-level idea into a reality and designed assets that effectively told our story and projected our mission. I cannot say enough good things about my experience working with Kristin and her lovely team of women. They make starting, building, or rebranding a business a delight!"
Founder, Darling Farms