Xue "Sue" Yang is a licensed clinical social worker who has practiced psychotherapy since 2007 and trained in Somatic Experiencing, and she founded The Trauma Recovery Place in Houston alongside Amber Grant, a somatic therapist. Together they deliver psychotherapy and bodywork at the same time, an approach the practice describes through five dimensions of trauma, the body, energetics, behaviors, emotions, and beliefs.
The people who find them tend to be high-functioning, high-achieving adults who have spent years in therapy and tried several methods with little relief, and anyone arriving in that position comes with caution and a lot of research behind them. The brand had to carry a clinical idea in everyday language, in a voice that is frank, grounded, and respectful, and it had to explain a two-practitioner approach without making it sound complicated.
We started with how Sue already talked about the work. Her own vocabulary, words like honesty, grounded, practical, relief, ease, and flexibility, set the tone, and the Ensemble Method and its five dimensions became the structure the brand and website were built around. From that language we created the visual identity, website, branded email marketing, and lead magnet copywriting, and directed the photography.
Today The Trauma Recovery Place has a website that explains an integrated kind of trauma care in plain words, with individual therapy, seminars, retreats, and trainings for therapists each given a clear place, and a first impression that sounds like the practice itself, down to earth and respectful, ready for the adults and the therapists who come looking for something different.
