Joshua Smith has been designing interiors since 2012, and by the time he asked DesignGood to streamline his brand, he had been a client for years. We had supported him when he began offering personal and spiritual development coaching alongside his design work, and his messaging had grown to hold both.
When Joshua chose to focus on interior design alone, the brand and website needed to follow. His designs and his philosophy had to come forward, and the coaching language that had once shared the page had to step back without losing the warmth that makes his work his own.
We began with fresh foundational brand language, built from Joshua's own vocabulary of home, beauty, and connection and from his approach of aligning spirit with space. From there we designed a clean, elegant website with the balance of warmth and depth he wanted, one that could engage the senses and nourish the soul. Then we carried the brand into sales and outreach tools, social media feed design, and branded email marketing, so a homeowner meets the same voice on the website, in her inbox, and on his feed.
The streamlined site leaves more room for photography of the spaces themselves, with his approach explained in plain, warm language beside it, which gives a visitor a clear sense of who he is before they reach out.
Today the website leads with his work and shows his process alongside his philosophy. Joshua describes the experience as a brand people connect to, and he now has a studio that sounds and looks like the designer behind it.
