Foundations Therapy

Parenting is hard. It's especially so for parents of kids with ADHD, anxiety and disruptive behavior disorders. Through child and adolescent therapy and parent coaching, Jill DiPietro helps families build strong foundations so they can thrive.

Jill was at the earliest stages of starting Foundations Therapy in Brooklyn, New York, when she reached out. She had ideas for what she wanted her business to look, feel and sound like, but she wanted our help bringing those ideas together into a cohesive brand. Many families who come to Jill have tried lots of other therapeutic options, without result. Jill wanted to give those families a sense of relief when experiencing her brand – of comprehensive support and cheerful comfort. For her visual identity, we drew on Jill's love of color to convey a positive, inviting look and feel for her logo and the graphic elements used throughout her website. But rather than a primary color palette common to kid-friendly brands, we differentiated Foundations with more subdued hues and used playful line details on her logo and website navigation. The result is a bright and balanced brand experience that lets families know they've come to the right place.

Our Contributions

Brand Positioning, Visual Identity, Website Design, Copywriting