Foundations Therapy
Parenting is hard. It's especially so for parents of kids with ADHD, anxiety and disruptive behavior disorders. Through child and adolescent therapy and parent coaching, Jill DiPietro helps families build strong foundations so they can thrive.
Jill was at the earliest stages of starting Foundations Therapy in Brooklyn, New York, when she reached out. She had ideas for what she wanted her business to look, feel and sound like, but she wanted our help bringing those ideas together into a cohesive brand. Many families who come to Jill have tried lots of other therapeutic options, without result. Jill wanted to give those families a sense of relief when experiencing her brand – of comprehensive support and cheerful comfort. For her visual identity, we drew on Jill's love of color to convey a positive, inviting look and feel for her logo and the graphic elements used throughout her website. But rather than a primary color palette common to kid-friendly brands, we differentiated Foundations with more subdued hues and used playful line details on her logo and website navigation. The result is a bright and balanced brand experience that lets families know they've come to the right place.
Our Contributions
Brand Positioning, Visual Identity, Website Design, Copywriting
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Create a Brand That Truly Embodies You And Your Therapy Practice
Your work as a therapist, counselor, or mental health professional is deeply personal, transformative, and purpose-driven. At DesignGood, we help you build a brand that truly embodies who you are and the meaningful work you do. We consider ourselves mental health branding experts and have significant experience branding mental health practices.
We know that connecting with clients starts with authenticity. That’s why we craft brands that feel deeply aligned with your values, your approach, and the unique way you help your clients transform. Every detail—your visuals, messaging, and the tools we choose to help you connect—is designed to build emotional resonance with your audience and make a lasting impression.
When your brand truly embodies who you are, it becomes a powerful tool for connection and growth. Let’s create something that speaks to your audience and feels like home to you.
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.