Jill Hartrich founded Foundations Therapy in Brooklyn as a licensed clinical social worker with clinical training at Columbia University, certification as a PCIT therapist and clinical trainer, and advanced training in CBT and in ERP for pediatric OCD. The practice offers child therapy, parent training and coaching, group interventions, school consultation, and parent workshops.
Parenting is hard, and it is harder for parents of children with ADHD, anxiety, and disruptive behavior, who often search while tired and unsure what kind of help their child needs. Jill had a clear concern about the website, which was that it needed to say child mental health first, because that is what families come looking for.
We built from her own vocabulary, words like cheerful, trustworthy, professional, warm, and human, and from the clarifier and statement she approved, Evidence-Based Therapy for Children and Building Strong Foundations to Help Families Thrive. The name Foundations Therapy held both the parent-child relationship and the foundation of positive mental health she wanted for kids, and we carried it through the visual identity, website, and copywriting.
Today Foundations Therapy has a website that sounds like Jill, cheerful and professional, with each service, from PCIT to SPACE parent coaching, school consultation, and parent workshops, given a clear place for families to find.
