Foundations Therapy
Parenting is hard. It's especially so for parents of kids with ADHD, anxiety and disruptive behavior disorders. Through child and adolescent therapy and parent coaching, Jill DiPietro helps families build strong foundations so they can thrive.
Jill was at the earliest stages of starting Foundations Therapy in Brooklyn, New York, when she reached out. She had ideas for what she wanted her business to look, feel and sound like, but she wanted our help bringing those ideas together into a cohesive brand. Many families who come to Jill have tried lots of other therapeutic options, without result. Jill wanted to give those families a sense of relief when experiencing her brand – of comprehensive support and cheerful comfort. For her visual identity, we drew on Jill's love of color to convey a positive, inviting look and feel for her logo and the graphic elements used throughout her website. But rather than a primary color palette common to kid-friendly brands, we differentiated Foundations with more subdued hues and used playful line details on her logo and website navigation. The result is a bright and balanced brand experience that lets families know they've come to the right place.
Our Contributions
Brand Positioning, Visual Identity, Website Design, Copywriting
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Truly Embodies You And Your Therapy Practice?
Your work as a therapist, counselor, or mental health professional is deeply personal, transformative, and purpose-driven. At DesignGood, we help you build a brand that truly embodies who you are and the meaningful work you do. We consider ourselves mental health branding experts and have significant experience branding mental health practices.
We know that connecting with clients starts with authenticity. That’s why we craft brands that feel deeply aligned with your values, your approach, and the unique way you help your clients transform. Every detail—your visuals, messaging, and the tools we choose to help you connect—is designed to build emotional resonance with your audience and make a lasting impression.
When your brand truly embodies who you are, it becomes a powerful tool for connection and growth. Let’s create something that speaks to your audience and feels like home to you.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
