Julia Alexander

We build brands for therapists and educators whose work crosses fields and who need language that holds all of it. Julia's brand had to speak to individuals and groups looking for a safe and accepting place to heal shame and trauma, to organizations and white people doing anti-racism work, and to therapists and coaches weighing how to include horses ethically in their practice, so that each could find their own way in.

Julia Alexander is a licensed clinical social worker based in Austin, Texas, and her work has grown in three directions that belong together, therapy for trauma and shame, social justice education and consulting, and equine-assisted work drawn from more than 20 years with horses. She also brings Brene Brown's Daring Way and ecotherapy into her practice.

Describing that range is hard, and she told us as much, saying it felt important to work with a team that would not shy away from trauma, anti-racism, whiteness, and the ethics of including horses in human treatment. A generic therapist website would have flattened the parts of her work that make it hers.

So we started with her own vocabulary, words like healing, connection, kinship, relational, and liberation, and with her tagline, Heal. Learn. Grow. Her positioning names her as a compassionate therapist, consultant, and educator, and the line Healing begins with connection holds the whole practice in one sentence. From there we built the visual identity, branding system, website, copywriting, outreach tools, and social media branding in the same voice.

Today Julia has a website that sounds like her and gives therapy, education, and horse consulting each a clear place. In her own words, she began receiving requests for consulting, a service she had not offered before.