Trust & Honor
Trust & Honor is a mindful fiduciary agency that works with clients in the San Francisco Bay Area and beyond. Through her business, founder Sara Ecklein serves as a trusted partner and compassionate advocate in managing and protecting the personal affairs, property and assets of her clients. Unlike most fiduciary agencies, Trust & Honor takes a heart-centered and hands-on approach to their work. Sara wanted to convey the positive impact this approach has on her clients and spread the word with the official launch of her business and website.
Differentiation is an important part of any new business launch. In working with Sara, we created the language and brand identity that serves as the foundation of her business and sets her apart from other agencies in her field. We helped Sara clarify and communicate her offerings so clients know what to expect and how Trust & Honor can help them anticipate and plan for big-picture needs before they arise. An easily navigable, one page site makes it easy for clients to quickly see if they’re the right fit, while a branded follow-up sales tool gives them the additional details they need to sign on and ensure their end-of-life needs and wishes are supported and implemented.
Our Contributions
Naming, Brand Positioning, Visual Identity, Website Design, Copywriting, Sales & Outreach Tools, Printed Collateral
What are the results of working with DesignGood?
Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance.
When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Reflects Your Expertise and Builds Trust
As a money expert, real estate professional, or professional service provider, your success depends on earning the trust and confidence of your audience. At DesignGood, we create brands that position you as a trusted advisor and leader in your field.
We understand the unique needs of financial professionals, money guides, real estate agents, and service-based industries. Whether building your platform, expanding your offerings, or elevating your professional image, a magnetic and authentic brand is essential for attracting clients, growing your influence, and building lasting relationships.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for trust, credibility, and growth.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
Ready to Create a Brand That Amplifies Your Vision, Voice, and Expertise?
As a podcaster, author, speaker, or content creator, your brand is your platform—it’s how you connect with your audience, share your expertise, and inspire action. At DesignGood, we help thought leaders and subject matter experts craft brands that amplify their unique voices and position them as authorities in their space.
We understand the unique needs of podcasters, authors, and speakers. Whether launching a new podcast, promoting a book, creating a program or course, an embodied brand will help you stand out in a crowded marketplace. That’s why we create brands that are not only visually stunning but also strategically designed to attract the right audience and build lasting connections.
When your brand reflects your expertise and resonates with your audience, it becomes a powerful tool for growth and influence.
A High-Vibe Approach to Brand & Business Design
What makes DesignGood truly unique—and the only agency of its kind—is our combined approach that blends business coaching, brand consulting, brand development, design, and personal transformation. The brands we create don’t just look and sound beautiful—they feel aligned, intentional, and fully capture the essence of the people behind them and the meaningful work they do.
Our energetic approach to branding is rooted in our 27+ years of experience helping entrepreneurs create, grow, and evolve their businesses. Beyond design (though our work is visually stunning), our process sparks personal transformation by ensuring your business and brand truly reflect your purpose.
Your brand bridges the gap between you and the people who need what you offer. It is the physical representation of the important work you’re doing in the world—making it easier for your ideal clients to find you and feel confident in your ability to deliver the results they seek. Our process is designed to help you gain clarity, visibility, and confidence while strengthening your connection with your audience and expanding your opportunities.
What are the results of working with DesignGood?
Refined over two decades and hundreds of branding projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative—helping them shape, refine, and elevate their business while cultivating a brand that reflects their passion and attracts their ideal audience.
When you work with DesignGood, you gain a lifelong partner and guide. Our clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and confidently grow their businesses. We love seeing them shine, supported by brands that evolve with them and stand the test of time.
The best way to understand the impact of our work is to hear it from our clients themselves.
