Mary Wojtas spent more than 30 years in technology and corporate leadership, advising executives and leaders, and she came to coaching with a lived understanding of burnout and of success that no longer feels like her own. Her coaching practice was taking shape, and she wanted it to speak to the executive and the seeker in the same breath.
Her clients are accomplished and often spiritually curious, and many feel stuck or depleted behind careers that look impressive on paper. Generic coaching language and overused phrases would have reached neither group, and Mary asked us to avoid exactly that.
We built the brand language from her own words. She chose the name Know Beyond Coaching, the clarifier Intuitive Leadership Strategy & Transformation, and the statement Lead with clarity, show up with integrity, and live with intention. The voice we described is grounded, discerning, calm, and confident, and the visual identity followed it in deep plum and royal purple with touches of gold. From there we wrote and built the website and designed the event displays, presentation materials, and printed collateral she uses when she speaks.
When the brand launched, Mary had one look and one voice across her website, her speaking materials, and her printed pieces, and a clear answer to the question of what she does. The language reflected what she told us from the start, that coaching helps people reconnect with who they already are. Her clients and the organizations that invited her to speak met the same calm, steady voice wherever they first found her. Mary has since closed the practice, and the project remains in our portfolio as an example of intuitive leadership branding.
