Brand & Website Design for Trauma Therapy Practice

Moxie Healing Collective

Moxie Healing Collective came to DesignGood ready for the next evolution of their practice. Founder Rebecca Cooney had built a growing trauma-informed group therapy practice rooted in EMDR, IFS, DBT, and relational healing, but the brand and website no longer reflected the depth, warmth, and grounded expertise behind the work.

As the practice expanded beyond a solo therapist model, Rebecca needed a brand presence that could support both client connection and long-term business growth while still feeling deeply human and approachable.

Together, we created a grounded, editorial-inspired brand and custom therapist website designed to help potential clients feel safe, understood, and taken care of from the very first interaction. Through strategic messaging, brand positioning, copywriting, and wellness website design, we helped clarify Moxie Healing Collective’s voice around trauma therapy, nervous system healing, emotional regulation, and accessible mental health care. The result is a brand experience that feels honest, relational, and deeply aligned with the courageous work they facilitate every day.

Today, Moxie Healing Collective has a stronger online presence, clearer positioning, and a website built to support the continued growth of the practice, future clinicians, and the larger vision Rebecca is creating. For therapists, trauma-informed businesses, and wellness practitioners looking to build a brand that feels both strategic and deeply personal, this project reflects the power of creating a business presence that truly matches the heart of the work.

Our Contributions

Brand Language & Positioning, Brand Identity Design, Copywriting, Website Design & Development, Email Marketing, and Lead Magnet

No items found.
Full Portfolio
Next Project