DesignGood Blog

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What Is a Lead Magnet and Why Do You Need One?

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You’ve probably downloaded or used a lead magnet before without even realizing it. Maybe it was a guide, checklist, or short training you exchanged your email address for. That’s a lead magnet — but when created with intention, it’s so much more than a freebie.
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5 Business Truths We’ve Learned Along the Way

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As she marks 17 years in business, DesignGood founder Kristin Moses shares 5 truths about business and branding.
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How to Fall in Love With Your Business Again

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As an entrepreneur, your relationship with your business can go through the same ups and downs as a romantic relationship. And, just as a romantic relationship, we all need to rekindle our passion sometimes. Here are a few ways to recapture the spark and fall back in love with your business.
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How to Turn Setbacks into Comebacks

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Instead of drastic changes in 2021, how can we make small shifts in our thoughts and perceptions about our businesses?
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What We Learned in 2020 That We'll Use in 2021

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Even though 2020 has been pretty much a Dumpster fire of a year, what can we take away from it to create a brighter future?
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Success in Business Begins with Self-Care

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An investment in yourself is an investment in your business. Use these tips to practice self-care to help you sustain success.
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The Key To Success: Setting Goals That Suit Your Life and Business

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For high-vibe entrepreneurs looking to grow their small businesses, success means deciding what matters most to your spirit—and your happiness.
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Create Your Own Niche: What You Do + Who You Serve = Your Unique Niche

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When your work is highly specialized, and you can develop a process that's unique to you, you can charge premium prices as an expert in your field.
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How to Keep Customers Engaged During the Holidays

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Branding firm DesignGood explains how to engage your customers now so that they'll keep coming back in 2018 and beyond.
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How to Build Business by Becoming an Expert

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Customers want to buy from and work with experts. So how do you become an expert? Branding firm DesignGood shares six key strategies.
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The Art of Delighting Customers

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Delighting customers is the key to repeat business — and it takes a personal touch. Branding firm DesignGood explains and shares real-world examples.
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DesignGood Turns 18!

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As we mark this milestone, we’ve never been more excited about the power of branding.
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Your FREE Step-by-Step Guide to Building a Purpose-Driven Brand

How to Build a Brand That Amplifies Your Calling + Attracts Aligned Clients

Your work deserves a brand that amplifies the impact of what you feel called to do. Download our FREE guide, How to Create a Magnetic Brand, and learn proven strategies to attract aligned clients, open doors to new opportunities, and build a business rooted in purpose. Plus, you’ll join our newsletter—a space filled with thoughtful insights and resources to keep your brand thriving.

Download our FREE guide, How to Create a Magnetic Brand, and learn proven strategies to attract aligned clients, open doors to new opportunities, and build a business rooted in purpose.

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What are the results of working with DesignGood?

Refined over 25 years and hundreds of projects, our process is designed to help businesses like yours stand out, succeed faster, and be known for their meaningful work. Clients often describe our process as transformative, helping them shape, advance, and streamline their business. They leave with a renewed sense of pride, confidence, enthusiasm, and a brand that attracts their ideal audience—that naturally cultivates more direction, freedom, and abundance. 

When you work with DesignGood, you gain a lifelong partner and guide. Clients tell us their new brands empower them to pursue their passions, connect with inspiring people, and live the lives they envision. We love seeing them shine and grow, supported by brands that stand the test of time and evolve with their business.

The best way to understand the impact of our work is to hear it from our clients themselves.