At DesignGood, we’ve helped hundreds of clients create successful businesses and brands. Our clients come from all different fields. But we’ve found that one thing is true for all of them: Your business and brand must flow from your authentic self. So what does that look like?

There’s one factor you may have never thought about that can make or break the success of your brand: consistency. Brand consistency means that your business shows up the same way anywhere your potential clients or customers encounter you.

Foundational brand language is a set of standards and guidelines for how your brand will communicate in words. It lays the groundwork for all future messaging by your business.

While all of the other pages of your site help tell the story of your business, your Contact page should make it easy for your dream audience to take action and reach out.

This week in our series on How to Create and Write a Great Website, we’ll cover the Bonus page. This is the place to go in depth about your process, answer FAQs, tout your upcoming events or blog!

The experts at DesignGood show you how to create a Proof page using statistics, case studies, testimonials, portfolio pieces and more to let website visitors know you have a record of success.

Follow these guidelines from the experts at DesignGood to let your customers know what you do or sell – and why they should work with or buy from you.

Are you ready to write your About page? Learn DesignGood’s tips and best practices for creating an effective About page and follow our prompts to get started writing.

What goes on your website homepage? Follow these guidelines from DesignGood to create a homepage that helps you get found on Google and connect with your target audience.

This week, we dive deeper to show how to shape your web “copy” — the words you use — so that it sends the right message, sounds like you and calls in the audience you want to work with!

Find out what makes a website effective and learn how to organize, create and prioritize your content to connect with your audiences and set yourself up for success.

Branding firm DesignGood guides you through building an authentic connection with your audience with a compelling story all your own.

When you find your voice as a business, you make yourself irresistible to your dream customers. Branding firm DesignGood explains how to do it.

What is a USP and why do you need one? Branding firm DesignGood explains how to write a unique selling proposition.