The Business & Brand Within™ Journey is DesignGood’s signature discovery experience—and the heart of everything we'll create together. Through thoughtful, guided exercises and an integrative clarity session, we'll uncover how your business and brand reflect your deeper purpose and the unique impact you're here to make.

This journey gently draws out what's often challenging to articulate—the true essence of your work, your uniqueness, and the vision you're bringing to life. It’s specifically designed to move you out of overwhelm and uncertainty, guiding you into clarity and momentum, and creating a solid foundation for everything you're building, creating, and envisioning. Resulting in a magnetic brand, and thriving business. 

Everything you share during this process shapes the rest of our work together—from your Soul-Aligned Business Blueprint™ and Energetic Brand Language™, to your brand and website design, and Soulful Connection Strategy™.

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Steps Along This Journey

Your Soul-Aligned Business Vision™

Clarifies your deeper purpose and vision for the future of your business.

This guided reflection helps you reconnect with your purpose, clearly articulate what you’re building, and set the energetic tone for your brand and business. This exercise marks the beginning of your next chapter—with clarity, intention, and focused direction.

Uncovering the Business Within™

Clarifies your ideal audience, their needs, your core offerings, and the transformational outcomes you create.

Through an in-depth exploration, you'll define your ideal client, articulate the unique problems you solve, and identify the specific transformations and results your work delivers. This strategic process establishes a critical foundation for shaping compelling offerings, clear messaging, and an aligned business strategy.

Uncovering the Brand Within™

Clarifies your authentic brand personality, visual and aesthetic style, and tone and direction of your message.

In this deep dive, we'll explore your brand’s personality, tone, style, and visual aesthetic. The insights gained here ensure your brand authentically reflects who you are, resonating deeply with the audience you’re meant to serve.

Business Insights & Inspiration

Clarifies your industry landscape and audience discovery pathways.

Here, we gain a deeper understanding of your business landscape, industry influences, and the unique space you're carving out. This step provides valuable insights into how your audience discovers your work and precisely what they're looking for when they seek support.

The Business Within™ Clarity & Integration Session

Clarifies your personalized roadmap to get where you're headed.

Once the strategic exercises are complete, we'll meet for a live integration session. In this clarifying session, Kristin walks you through your responses, addresses any remaining questions, and presents the initial version of your Soul-Aligned Business Blueprint™—a personalized roadmap connecting your vision, message, offerings, and energy into one clear, actionable direction for your business and brand.

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What Happens After Completing The Business & Brand Within™ Journey?

After this integrative session, our team leverages your Blueprint and insights to craft your Energetic Brand Language™ and begin your brand design & development. These foundational elements shape and inform all subsequent work, including your website, content strategy, and any branded tools designed to amplify your impact.

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Ready to Begin Your Journey?

If you’re ready for more clarity, alignment, and purposeful momentum, we invite you to take the first step toward the business and brand you envision.

‍Get Started Today