How to Give Effective Feedback on Your Web Design

These tips will help us get to a result that you love faster.

  • Get the big picture. Look at the total design of your site before starting to provide comments.
  • Be thorough. By giving us clear and complete feedback now, you're helping us avoid extra rounds of design revisions that could delay your project and drive up its cost.
  • Just ask. If you don't understand why we designed something a certain way, please let us know. We're always open to explaining our thinking.
  • Don't sweat the details. Here's a quick tip for spending less time on your design feedback. If something isn't working, you don't have to tell us exactly how to change it. Just tell us the direction you want to move in. For example, it's more effective to say "Can this headline be more attention-getting?" instead of "Change the type of this headline to red."
  • Share your "why." Tell us the reasons behind what you really like in your design, and what you don't like. This will help us make revisions faster and make sure you love the final result.


"I love the look of this page because it really feels like me."
"This page isn't working for me because it feels text-heavy."
  • Trust yourself. Having too many people weigh in on your website design can dilute its effectiveness and slow down progress on your new brand. Be mindful of this during the review process.


Adapted from "Dear Client: This Book Will Teach You How to Get What You Want from Creative People" by Bonnie Siegler

Giving Feedback on Creative