Guide to Requesting Testimonials

How to Collect Testimonials That Will Help Grow Your Business

Step 1: Learn About the Power of Testimonials

• Have you ever purchased from a business because someone you trust recommended them? A great testimonial serves the same purpose. For your website visitors, testimonials will inspire trust and confidence. For more, check out our article “How to Drive Sales With Better Customer Testimonials.”
• The best way to understand how testimonials will work on your website is to see how other websites use them. Maybe you reviewed DesignGood’s testimonial page before making the decision to work with us. We also encourage you to explore some of our past clients’ websites to see the different ways they use testimonials. ‍

‍Step 2: Make a List of People You Will Ask for Testimonials

Jot down the names of 5-10 past clients or customers who you think would praise your work together. If your business is new and you don’t have clients yet, think about colleagues or other people you know from past roles who could attest to the quality of your work and provide insights that would help your prospects decide to work with you.‍

Step 3: Customize + Send Your Request Emails

In your DesignGood client folder, you’ll find an email template that you can personalize for your business and your recipients (under Testimonial Request Forms). 

Step 4: Schedule Your Follow-Ups

Make a note on your to-do list or calendar to follow up with your recipients if they do not respond to your initial request. We recommend checking in with them one week after your first email.

Step 5: Add Testimonials to Your Website Copy Folder

As your recipients send back their testimonials, add them to the collected testimonials page in your Testimonial Request Forms (the same folder where you found this document).

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From there, we’ll make sure your new website shows off all the glowing praise you received!