Your Identity, Foundational Brand Language + Site Plan
What's Next: Your Identity, Foundational Brand Language + Site Plan
After your Brand Discovery Session, DesignGood will take all of the information and insights you shared with us and use it to create the foundations of your new brand. In about 2-3 weeks, you'll be receiving three key components of your brand to review:
- Visual Identity. The design foundation for your website and all of your other marketing materials. It includes your logo, brand fonts and colors.
- Foundational brand language. This language lays the groundwork for all messaging by your business and enables you to communicate effortlessly in any situation. It consists of your brand clarifier, brand statement, brand positioning and core brand vocabulary.
- Sitemap. Strategic organization and planning of your website using DesignGood's proven method.
We'll set up a screen-share call with you to present everything and talk about your initial impressions. After you provide feedback on your visual identity, foundational brand language and site plan, we'll fine-tune them so that they're perfect for your brand. Your branding package includes two rounds of revisions.
Important Notes
- Because each of these three components is essential for your new website, we require your final approval on them before we start writing and designing your site. The #1 thing you can do to keep your project on track is giving us timely and thorough feedback on your visual identity, foundational brand language and site map.
- To give you plenty of time to collect your thoughts, give feedback and make changes, three rounds of revisions are built into your project.
- Any additional changes to your visual identity, foundational brand language and site map after you have approved them will be billed at $165 per hour.
What's Ahead
After these foundational steps for your brand are complete, that clears the way for the writing and design of your website — and then the development and launch!