Your Style Guide, Logo Assets & File Types Explained

At DesignGood, we make it easy to keep your brand looking consistent and professional. Inside your brand folder, you’ll find your logo files, brand assets, and style guide. This guide will explain what each file type is for, how to use them, and why it’s essential to always reference your Brand Language + Style Guide.‍

Brand Language + Style Guide

Your Style Guide is your brand’s blueprint. It includes everything you need to maintain consistency across all your materials—from logos to colors, fonts, and messaging. Here’s what you’ll find inside:

• Primary Logo: Your main logo, often paired with your Brand Clarifier.
• Brand Icon: A simplified version of your logo used for smaller spaces or social media icons.
• Secondary Logo: A variation of your logo, used when the primary one isn’t a good fit (if applicable).
• Design Elements: Visual elements (like patterns or textures) that enhance your brand, if applicable.
• Primary Color Palette: The core colors of your brand.
• Secondary Color Palette: Supporting colors to complement your primary palette.
• Header Font: The font used for headlines and large text.
• Body Copy Font: The font used for general text and paragraphs.
• Final Foundational Brand Language:some text
  • Brand Clarifier: A short description of your brand.
  • Brand Statement: A concise summary of what your brand stands for.
  • Brand Introduction: A longer introduction to your brand’s purpose and mission.
  • Brand Positioning: How your brand fits into the market and who it serves.‍

‍Pro Tip: Refer to your Style Guide whenever you’re creating new materials to ensure your brand’s visuals and messaging remain cohesive and aligned.‍

Your Logo Assets

In your Brand Assets folder, we’ve included a variety of logo files, designed for different uses:

• Primary Logo: Your main logo for most uses, like websites or print materials.
• Secondary Logo: A simplified version of your logo for smaller spaces or when less detail is needed.
• Social Media Icon: A version of your logo optimized for social media platforms, ensuring it looks sharp even in small formats.

‍File Types Explained

We provide different file formats to ensure you have the right file for every application. Here’s what each file type means and when to use it:

• EPS (Vector File): Best for print. EPS files are scalable, meaning you can enlarge or reduce them without losing quality.some text
  • Use it for: Large-format printing, business cards, banners, or anything where high resolution is important.
  • Note: You’ll need design software to open these files, but your printer will be able to handle them.
  • Color info: EPS files are saved in CMYK for print, and we’ve also included versions with Pantone (PMS) colors for exact color matching.
• PDF: Great for print and easy to view on any device.some text
  • Use it for: Sharing or printing when you don’t need specialized design software.
  • Color info: PDFs are also saved in CMYK for print purposes.
• PNG: Best for digital use. PNG files have transparent backgrounds, making them perfect for websites or social media.some text
  • Use it for: Websites, social media posts, and presentations.
  • Important: PNGs can’t be resized larger without losing quality, so be sure to use them at the correct size.
  • Color info: PNG files are saved in RGB for digital screens.
• SVG: Best for digital use, but unlike PNGs, SVG files are scalable.some text
  • Use it for: Websites, apps, or any situation where you need your logo to look crisp at any size.
  • Color info: Like PNGs, SVG files are saved in RGB color space for digital use.

‍Fonts and Licensing

Fonts play a vital role in your brand’s identity, just like your logo and colors. Here’s what you need to know about fonts:

• Free Fonts: We often use Google Fonts or other free fonts that can be easily downloaded and accessed.
• Licensed Fonts: If your brand requires a specific font that must be purchased, we recommend buying your own license to ensure you have the rights to use the font.some text
  • Important: Due to licensing restrictions, we cannot share our font licenses with clients. If your brand uses a licensed font, you’ll need to purchase your own copy.
• Refer to Your Style Guide: Your Style Guide will list the exact fonts we’ve used for your brand, along with any instructions on where to download or purchase them.‍

‍Pro Tip: Always install and use the fonts specified in your style guide to keep your brand looking consistent across all materials. If your exact font isn’t available, your style guide will list fallback options to ensure continuity.‍

How to Use Your Assets

Here are some examples of where and how to use your brand files:

• For Your Website: Use the primary or secondary logo in SVG format to keep it sharp and scalable.
• For Social Media: Use the social media icon in PNG format for profile images, which are pre-sized for platforms like Instagram, Facebook, and LinkedIn.
• For Presentations: PNG files are ideal for use in slides or documents where you need a transparent background.
• For Print Materials: Use EPS or PDF files to ensure high quality for printing, especially for large formats.‍

Resizing and File Formats

To ensure your brand looks great, here are some tips for resizing and working with different file formats:

• Resizing for Social Media: Your social media icons are already optimized, but if you need to resize, stick to the standard dimensions (e.g., 1080x1080 pixels for Instagram).
• Avoid Distortion: When resizing logos, always maintain the aspect ratio to avoid any stretching or distortion. The exact way to maintain the existing aspect ratio will depend on the app you're using and your computer's operating system, but if you need guidance on this point, a quick search can help you find tips for resizing images in your specific environment.
• File Size: If a file feels too large for digital use, such as your website, you can compress a PNG or JPG file without sacrificing much quality.‍

Resources for Resizing Graphics 

If you ever need to adjust or resize your graphics, you can do this by using:

• Canva 
• Image Compressor 
• Tiny PNG 

Note: If you need help determining what size file you need, we suggest searching for the social media platform's current image guidelines and best practices.‍

Where to Find Your Files

Everything you need is stored in your DesignGood Business & Brand Method Folder in Google Drive. Here’s a breakdown of what you’ll find:

• Brand Style Guide: A PDF outlining your brand’s visual and messaging identity, including colors, fonts, logos, and foundational language.
• Logo Assets: Organized by file type (EPS, PDF, PNG, SVG) and usage (primary logo, secondary logo, social media icon).
• Supporting Graphics: Any additional icons, patterns, or design elements specific to your brand.
• Social Media Thumbnail Image: If you do not use a photo of yourself, you will use this for your profile image. This is also documented in your Brand Language & Style Guide.