About DesignGood
Creating Magnetic Brands
That Align Business, Brand & Purpose
We take a whole-person approach to brand and business design, aligning your purpose and vision to create brands that drive lasting growth and connection.
DesignGood creates magnetic brands for purpose-driven entrepreneurs whose work is deeply meaningful and whose business is an expression of their soul's purpose—coaches, consultants, therapists, transformational guides, wellness experts, creatives and other service-driven professionals. Our high-vibe approach ensures your business and brand reflect the true essence of who you are, and the important work you do, helping you attract clients and opportunities that align with your vision.
With over 26 years of experience, Founder Kristin Moses has developed a thoughtful, whole-person approach that treats your business, brand, and being (self) as equal parts of the equation. Our proven DesignGood Business & Brand Method goes far beyond design—it aligns your vision and goals to create a brand, website, and outreach tools that are deeply authentic, stand out, and drive both personal and professional growth. Our expertise in branding, business, and personal transformation allows us to craft brands that look and sound like you, and work strategically to position you as the go-to expert in your space.
Beyond brand creation, we empower and guide our clients to use their new brand as a powerful tool for sustained growth and connection. By aligning your vision and goals, we help you create a brand and business that allow you to thrive both personally and professionally. Our process builds lasting confidence and clarity, helping you achieve long-term success in your business and greater fulfillment in your life.
Who We Work With
We work with leaders and aspiring leaders in personal development, personal transformation, mental health, and spirituality. Our clients include speakers, teachers, authors, podcasters, as well as consultants, health and wellness experts, home and money specialists. Some already have traction, while others are seeking to expand their reach, but their brand doesn’t yet reflect the full power of the work they do.
Our clients stand out in their fields for their expertise and the meaningful impact they create.
They are highly motivated, deeply committed to helping others thrive, and align their work with their soul’s purpose. They turn to us to elevate their visibility, credibility, and impact, seeking magnetic brands that authentically reflect their work and help them attract the right clients, opportunities, and make more money.
No matter their industry, our clients seek clarity, connection, and alignment in their business and brand. They are both spiritual and credible—professional and passionate about making lasting transformations for the people and communities they serve. When they are ready to elevate their visibility and credibility, and charge what they’re worth, they turn to us to create magnetic brands that reflect their authenticity and help them thrive both personally and professionally.
The people who work with us are looking to:
- TRANSFORM how they see themselves and their business
- GROW their influence
- BUILD their authority
- INCREASE their visibility
- ELEVATE their credibility
- CONNECT more meaningfully with their audience
- DEEPEN their impact and the depth in which they serve
- HAVE a brand and website they are proud of that reflects the transformative work they do
- CREATE consistency across all their outreach channels (web, social, email, podcast, and digital products + tools)
- FEEL financially supported by their business, make more money and charge what they’re worth
- UNDERSTAND the steps to take next and how to use their brand as a tool for growth
About Kristin Moses
DesignGood Founder & Creative Director
Kristin is a branding expert and creative powerhouse with a gift for helping purposeful entrepreneurs turn their business dreams into reality. She empowers them to step into their confidence, align with their calling, and build brands that fully embody who they are—amplifying their purpose and the impact they are here to make.
With over 20 years of entrepreneurial experience and 27 years in the design and branding industry, Kristin has helped hundreds of clients start, grow, and transform their businesses. Passionate about design, business, personal development, and spirituality, she believes a magnetic, aligned brand has the power to transform not just your business but your life.
Kristin founded DesignGood to offer a whole-person, soul-centered, high-vibe approach to branding—one that aligns business, brand, and purpose. She created the DesignGood Business & Brand Method to help clients craft meaningful brands that reflect who they truly are, connect with the people they’re meant to serve, and create offerings that resonate on a deep, soul level.
For Kristin, branding is more than powerful words and beautiful visuals—it’s a powerful intention-setting exercise that becomes the north star for your business. Using our proven process, we create visually stunning, magnetic brands that not only represent your dreams and desires but also deeply resonate with who you are and support your purpose—allowing you to attract more of the clients, opportunities, and success that are fully aligned with your vision.
As a certified coach, Kristin integrates business coaching and personal transformation principles into the branding process. She believes that how you show up in your business and the beliefs you hold are just as important as the work you do.
DesignGood clients often share that this work creates profound shifts—not only in their businesses but in how they see themselves and the impact they are capable of making.
The DG Creative Team
At DesignGood, our team combines decades of expertise in brand strategy, brand design, copywriting, website design, web development, operations, and project management—all united by a passion for helping purpose-driven businesses thrive. Our shared commitment to creating magnetic brands that align with your vision and purpose sets us apart. Every team member is dedicated to ensuring your brand reflects who you truly are and supports the growth and impact you’re meant to make.
Kristie
Director of Business Operations
Kristie is the mega-organizer who keeps the company running smoothly. With 20 years of experience as a manager, her background includes sales management, office administration, HR and project management. Kristie excels at all-things-operations - she loves to develop efficient processes and procedures and is a whiz at number crunching. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.
Laura
Senior Brand + Website Designer
Laura has over two decades of design experience and has been immersing herself in creative projects for as long as she can remember. She now specializes in crafting one-of-a-kind logos and visual identities, captivated by the magic that unfolds when a brand comes together. She believes in trusting your intuition — in design and life — and staying in touch with your creative spirit. When not at her desk with a cup of tea and a podcast, Laura can be found searching for thrift store treasures or snuggling with her dog Hazel.
Jess
Brand + Website Designer
Jess is a visual and UI/UX designer with a vibrant, multidisciplinary background. A Fashion Institute of Technology alum, she received a rigorous creative education that laid the foundation for her work in brand development. A true hybrid designer, Jess is always eager to learn, explore, and push creative boundaries. She has worked across a wide range of disciplines—from illustration to web development—and thrives on the magic of visual storytelling. When she's not designing, you can find her relaxing in the grass with her pup, Scully, and a good book.
Callie
Brand + Website Designer
Callie has spent the last ten years working in graphic design at creative studios and for local publications in Austin and DC, and her experience runs the gamut of the design spectrum. Callie’s eye for design and detail-oriented execution are cornerstones of her practice, but forging relationships with clients and colleagues is one of her favorite perks of the job. Outside of the office, Callie hopes you’ll meet her at the cute new restaurant in town or catch the game with her at the neighborhood dive bar.
Henrique
Developer
Henrique is a dynamic web developer passionate about creating engaging experiences in his work. His background is a powerful combination of web development, design, and marketing. For the past six years, Henrique has been creating websites for brands of various sizes and sectors, but seeing the impact of his work in small businesses is what lights him up. And he won’t shy away from a good challenge, especially if it involves learning new things. Outside of the office, you can find him cooking new recipes, watching a good movie, or having a blast with his two dogs.
Mariana
Project Coordinator
Mariana is a marketer with eight years of experience in digital marketing. She started her career as a content manager for national and international brands, gaining valuable expertise that has fueled her growth in the industry. Passionate about project coordination, she thrives on bringing cross-functional teams together to drive results and help businesses grow through efficient, optimized processes. Outside of work, she loves reading, watching movies, and spending quality time with family and friends.
Sarah
Brand Copywriter
Sarah has written and edited extensively for coaches and therapists, as well as clients like Atlassian, Texas Monthly, RetailMeNot, and WeWork. Her accomplishments include ghostwriting a bestselling new release on Amazon, placing thought leadership articles in Fast Company and Forbes, and serving as a professional in residence at the University of Texas. As a former newspaper journalist, Sarah led coverage of a variety of entertainment and lifestyle topics. She holds an editing certificate from the Poynter Institute and has completed StoryBrand live training. Sarah’s motto as a writer is a quote by Brene Brown: “Clear is kind. Unclear is unkind.”
Karta Elise
Brand Copywriter
Karta Elise is a multi-passionate creative with two decades of devotion to purpose-driven business, and an unabashed zeal for people and the living world. Her shapeshifting career has spanned marketing, ops and people, lending versatility to her copywriting craft. When she’s not serving clients by translating their gifts into impactful copy, she’s likely relishing the upkeep of her 5 ½ years’ unmissed, 2x daily Vedic meditation. Or lighting up local conscious dance floors with her leaderful embodiment. Or coaching relational resilience for couples, teams and communities.
We Create Brands That Reflect Your Purpose and Potential
Schedule a Magnetic Brand Session to find out how we can help you build a brand and website that do more for you, so you can focus on what you love doing most.
