The DesignGood Branding Method

Creating Magnetic Brands That Align Your Business, Brand, and Purpose

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Our transformative approach to branding helps you align your vision and goals, build confidence, and create a plan of action to experience long-term success and more freedom in your business and life.

At DesignGood, we help purpose-driven businesses thrive by creating magnetic brands that reflect who you are, the meaningful work you do, and attract clients aligned with your vision and what matters most to you. Our proven method goes beyond design. Together, we’ll capture your business vision, create a brand that brings it to life, and provide a roadmap for success—empowering you to take heart-led, intentional action toward your bold business dreams and the life you’re building.

With over 20 years of experience, we’ve mastered a thoughtful, whole-person approach that connects your business to your purpose. Every element of your brand reflects your unique expertise, experience, and what makes you uniquely qualified to serve your clients. The result? A powerful, authentic brand that amplifies your visibility, credibility, and impact.

Honoring What Makes You and Your Business Unique

At DesignGood, we understand that many of our clients are not just one thing—they are a unique blend of talents, gifts, and experiences that often don’t fit neatly into a single category or industry. Like us, they play many roles: guides, teachers, healers, coaches, creatives, consultants, and industry experts, all attuned to the needs of those they serve.

It’s these diverse strengths and passions that set them apart, and we capture that in the brands we create. Our process uncovers the full scope of your abilities and the transformations you facilitate, providing clarity and guidance to support your vision. We help you understand your audience, how your offerings meet their needs, and how to capture their attention and earn their trust.

The DesignGood Branding Method™ honors every aspect of who you are. We help you build a strong foundation for your business and future, equipping you with the language to communicate with clarity, authenticity, and impact. When your brand reflects your true self, you’ll stand out for your uniqueness and naturally attract the opportunities, people, and partnerships aligned with your purpose.

The Phases of Our Branding Method

Developed from over 20 years of experience working with hundreds of purposeful businesses, our proprietary process—The DesignGood Business & Brand Method—ensures that you and your brand stand out, serving as a powerful catalyst for your personal growth and the impact of your business.

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Step 1

Business + Brand discovery

Clarity to set your path

Step 2

Brand Foundations

Establishing the look and voice of your brand

Step 3

Custom Website

Connect meaningfully with your audience online

Step 4

Build Your Brand Toolkit

Select the tools you need for credibility + connection

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Phase 1: Discover & Define

Clarity for Your Brand’s Foundation

We are deeply passionate and intentional about the work we do. The first step in our process is understanding your business on a profound level. Through this in-depth discovery phase, we align your purpose and vision, creating a clear strategy and foundational language that will guide the rest of your brand. This ensures that your new brand will authentically reflect the essence of your work and amplify your impact.

Phase 2: Gather & Create

Bringing Your Brand to Life

Our approach to design is not just about aesthetics; it’s about creating a brand that feels authentic and resonates deeply with your audience. During this phase, we take the foundational language and strategy and transform them into a magnetic visual identity and compelling brand messaging. We design powerful brands that align with your purpose and effortlessly attract the right clients, partnerships, and opportunities—positioning you as the go-to expert in your field.

Phase 3: Launch & Connect

Empowering You for Long-Term Success

What truly sets DesignGood apart is our commitment to empowering you long after the brand creation phase. We teach you how to fully leverage your new brand as a strategic tool for intentional growth. Beyond the initial launch, we provide you with the guidance and resources to ensure your brand remains aligned with your vision and helps you create sustained success. With your brand in place, you’ll attract the right clients, projects, and opportunities, allowing you to thrive both personally and professionally.

Getting Started with DesignGood

Three Ways to Work With Us

Our offerings are designed to meet you wherever you are on your purposeful business journey. Gain clarity, build a magnetic brand, and deeply connect with your audience using our proven DesignGood Branding Method™. Whether you’re just starting out, seeking intentional growth, or ready to elevate your business, we’re here to guide your success.

Soul-Aligned Business Blueprint™

For aspiring entrepreneurs seeking clarity, confidence, and actionable next steps. This seven-week live group program helps you build a meaningful, successful, soul-aligned business around your passions and gifts.

Magnetic Brand Foundations™

Perfect for solopreneurs ready to stand out with a memorable brand and a streamlined website. Gain clarity, connect deeply with your audience, and build a foundation that evolves with you and your business.

DesignGood Business & Brand Method™

Our custom approach for established businesses ready to scale. Create a magnetic brand and digital presence tailored to your expertise, vision, and goals, driving engagement and empowering growth.

A Magnetic Brand That Drives Success

DesignGood builds authentic brands that increase your visibility, authority, and growth. Your brand is more than just a logo—it’s a powerful tool that effortlessly attracts the right clients and opportunities while amplifying your impact. By aligning your business, brand, and purpose, we help you deepen your connection with your audience and achieve both personal and professional fulfillment. When everything is aligned, your brand becomes a catalyst for growth, allowing you to thrive and focus on what you love most.

  • A Brand and Website That Work for You: Let your brand and website handle attracting and engaging your audience so you can focus on what you love.
  • A Clear Vision: Build your business around your strengths and passions with a clear direction.
  • A Plan of Action: Get unstuck, gain momentum, and grow your business with an actionable roadmap for success.
  • Professional Branding and Website: Professionally designed branding, website, and marketing materials that make you look, feel, and sound like the expert you are.
  • Effective Messaging: We use thoughtful messaging that accurately conveys what you do and the results you create so you can charge what you're worth.
  • Guidance and Outreach Tools: Reach your ideal clients with strategic guidance and branded tools tailored to your needs.
  • Increased Confidence: Feel more confident in your business, your brand, and the value of your services.

DesignGood Business & Brand Method Packages Include:

  • Business & Brand Discovery
    Our comprehensive deep dive into your business to clarify your vision and gather vital insights about your audience, expertise, and the value you create.
  • Foundational Brand Language
    This is the most important piece of our process! Your business's core language captures your essence and helps you quickly connect with your audience. It serves as your brand's inner voice and positioning.
  • Website Planning & Content Gathering
    We map and plan your new website structure and use content-gathering worksheets to collect and organize all necessary information.
  • Website Copywriting & On-Page SEO
    Strategically written website content that captures your brand's essence, engages your target audience and conveys your value and expertise.
  • Photography Planning & Selection
    We select and curate images that align with your brand or guide you in getting custom imagery taken.
  • Website Design
    A visually stunning custom website designed to deliver a consistent brand experience and streamline your business operations.
  • Tech Direction & Coordination
    We ensure your website functions seamlessly on the Webflow platform by managing the setup and integration of essential third-party applications we help you select.
  • Website Development & Launch
    We will professionally develop your website in-house to ensure it looks great and performs well across all devices.
  • Brand Style & Language Guide + Brand Assets
    A comprehensive guide documenting your brand's visual and language elements and all relevant assets for maintaining a consistent brand identity.
  • Website Training
    Customized training materials will enable you to manage and update your website content.
  • Brand Momentum Session
    A strategic planning session post-brand launch designed to help you understand what to do next and how to promote your new brand.

By the end of our process, you'll have a fully realized brand and a powerful, content-rich website that positions your business for ongoing success, increased visibility, and sustainable growth.

Building Your Brand Toolkit

Beyond your new brand, language, and website, we offer a full range of branding and marketing tools that can be added to your Business & Brand Method Package. These tools help you connect with your audience and work more efficiently and profitably. In everything we create, we leverage your beautiful new visual identity and brand language to ensure a consistent, polished, professional brand experience wherever and however you connect with your audience.

  • Business Naming
  • Podcast Branding
  • Social Media Branding
  • Branded Email Marketing
  • Lead Magnets
  • Presentation Decks
  • Digital Sales Tools
  • Custom Instagram Links Page
  • Business Cards & Stationery
  • Brochures & Printed Collateral
  • Interior & Exterior Signage
  • Trade Show & Event Booths
  • Promotional Items
  • Product Packaging
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Build Website

If you have a new or budding business, establish your web presence with a simple and effective website.

see Build website examples
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Grow Website

If you have a new or existing business, take it to the next level with a website that can evolve and grow with you.

see Grow website examples
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Scale Website

If you have an existing business and you’re ready to scale up with a website that enhances your online presence and showcases your experience and expertise.

see Scale website examples
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Amplify Website

If you have an established business, accommodate more content and advanced functionality with our completely custom website solution.

see amplify website examples

Want to find out what website is right for your business? Schedule your free Magnetic Brand Session Below!

Getting Started with DesignGood

Ready to create a brand that reflects your purpose and amplifies your impact? DesignGood is here to guide you every step of the way. Discover how we can help you achieve long-term success with a magnetic brand built around your unique vision and expertise.

Let’s Get Started
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Have Questions About Our Process & How It All Works?

Visit our FAQ page to learn more about how we create magnetic brands and guide purpose-driven businesses to success.

  • A Brand and Website That Work for You: Let your brand and website handle attracting and engaging your audience so you can focus on what you love.
  • A Clear Vision: Build your business around your strengths and passions with a clear direction.
  • A Plan of Action: Get unstuck, gain momentum, and grow your business with an actionable roadmap for success.
  • Professional Branding and Website: Professionally designed branding, website, and marketing materials that make you look, feel, and sound like the expert you are.
  • Effective Messaging: We use thoughtful messaging that accurately conveys what you do and the results you create so you can charge what you're worth.
  • Guidance and Outreach Tools: Reach your ideal clients with strategic guidance and branded tools tailored to your needs.
  • Increased Confidence: Feel more confident in your business, your brand, and the value of your services.