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Business + Spirit
The 4 Essentials of an Aligned Brand
Widespread misconceptions about branding keep businesses from achieving their full potential. Kristin Moses of DesignGood gives a new framework for thinking about branding.
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Business + Spirit
Is a Lack of Alignment Hurting Your Business?
If you’re feeling stuck in your business or everything seems harder than it needs to be, the culprit is often a lack of alignment. Kristin Moses of DesignGood explains how to get back in your groove.
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Business How-Tos
What Is a Brand Positioning Statement? And Why Do You Need One?
Many entrepreneurs misunderstand what a brand positioning statement is actually all about, and they're missing out on everything it can do for their business.
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