Your business is your livelihood, and part of
why you get up in the morning. We take
guiding you to success seriously.

Kristin Moses
Founder and Creative Director

DesignGood | Kristin Moses | Headshot

Kristin Moses created DesignGood to be a different kind of branding and design firm — one that not only builds beautiful, customized brands, but that also coaches and guides clients as they develop thriving businesses.

A 13-year agency veteran, Kristin saw the need for a firm that could go beyond words and design to offer strategy, tools and methods for creating services and products and building authentic audience connections. She also saw that clients needed systems and tools to make their lives easier and give them more time to do the things they want to be doing.

Kristin listens deeply to clients and then guides the experienced DesignGood team in creating the visuals, words and tools they need for a thriving business. She helps entrepreneurs make their businesses uniquely them and create the story that connects them to their audience.

Based on her experiences helping hundreds of businesses and entrepreneurs, Kristin created the High-Vibe Entrepreneur Method, a step-by-step process to build a business that uses your gifts and passions and makes the impact you want to have in the world.

In addition to founding DesignGood, Kristin was also the co-owner and creative director of award-winning Houston agency Deuce Creative. In 2015, she launched another business, Boots & Arrow, a line of one-of-a-kind upcycled pet products that supports animal rescue causes.

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What Matters
to Us

Branding should be low pressure and high fun. We’re here to inspire you, to create possibilities for you and help you make the business you’ve been dreaming about a reality.

We do our best work when we take clients through our proven process that makes brands successful.

We’re down for the long term with you. The fact that most of our business is by referral and by word-of-mouth shows that we build true relationships.

We are available. You're paying us for our full attention and guidance. It’s important that you feel 100% taken care of by our team. We get that!

We work with clients we love, and who love us. We both have to be feeling it.

Business is our jam....your business is our jam. We consider ourselves partners in building your business, and creating a beautiful, lasting brand is the first step.

We work with people who are serious about success. We are all in, and you should be, too!

Creating your brand is just the start of your story. We’ll guide you on your next steps and connect you with our wealth of partners and resources to keep you headed down the right path.

We love what we do... like, really love it. And we’re good at it. Going above and beyond is just who we are.

Connection is important, and trust is even more important.

Meet Our Team

✨ DesignGood Team Member

Kristie Urbano

Studio Manager

Kristie is the mega-organizer who keeps all DesignGood projects running smoothly. With almost 15 years of experience as a manager, her background includes sales management, office administration and project management. Kristie excels at time management and at developing efficient processes and procedures. Her work collaboration with Kristin started at Deuce Creative, and they are also lifelong friends.

✨ DesignGood Team Member

Courtney Ryan

Creative Manager + Designer

Besides DesignGood, Courtney has worked with the Houston Symphony and Whole Foods Market. An experienced graphic designer and illustrator, she believes in changing the world through the power of great design. Her expertise spans identity design, illustration, page layout and e-mail marketing. She also helps other designers build their skills as the speakers and workshops chair of AIGA Austin Design Ranch.

✨ DesignGood Team Member

Leslie Crosby

Web Developer

Before she became a web developer, Leslie's background was in design. One of her most high-profile roles was designing holiday products for Martha Stewart Living Omnimedia. As a design expert herself, Leslie enjoys collaborating with our design team to build responsive websites that are beautiful, super-fast and easy to navigate. We also appreciate her keen eye for detail. When she's not busy with client work, Leslie loves staying on top of the latest development practices. She's a graduate of Parsons School of Design.

✨ DesignGood Team Member

Evie Lipham

Project Manager

Evie is the project manager that keeps everything flowing at DesignGood. Prior to joining the team, she worked with a business management consulting firm in Dallas. While there, she wrangled all marketing and branding projects and special giving initiatives. She also served as client manager for HEB, Texas Instruments, Kalsec, Advanced Auto Parts, and many others. When not keeping everyone on track and on time, she can be found writing and playing music, having intellectual conversations, and finding new ways to give back to the community.

✨ DesignGood Team Member

Sarah Beckham

Copywriter + Content

Sarah brings 20+ years of media experience from outlets like Travel + Leisure, Texas Monthly, Tribune Content Solutions and the Austin American-Statesman to shaping content for DesignGood clients. She is also Professional in Residence for the class Reporting Texas at the University of Texas. Sarah's specialties are wrangling piles of information into clear, concise web copy and finding just the right words to tell the world who you are and what you offer.

✨ DesignGood Team Member

Robin Reetz

Outreach + Social Media

In over a decade of communications work, Robin has brought her love of the written word to brands such as Barneys New York, Refinery29, Vogue and Teen Vogue, Interview, Nylon and Time Out New York. She's also been a freelance contributor to Bustle, Domino and other outlets. Robin's passion is small business, and her experiences include managing e-commerce and marketing channels, developing and executing digital strategy and launching and relaunching websites. Robin holds a BFA from Savannah College of Art and Design.

The DesignGood Promise:


A powerful presence across all platforms (web, digital, print, social media) that captivates your audience.


Enhanced credibility and confidence anywhere you encounter your dream customers.


Increased ability to
gain new customers faster, and establish your company as an industry leader in a much shorter time frame.


A feeling of confidence and pride in your brand that energizes you and your team.

We would love to work
with you to create and
elevate your business.