Soul-Aligned Business Coaching
Business Design, Coaching & Brand Consulting for Purposeful Entrepreneurs
Work directly with DesignGood Founder and Creative Director Kristin Moses to clarify your business vision, refine your brand positioning, and build a business that fully aligns with your purpose.
Designed for solopreneurs and small business owners—including coaches, consultants, therapists, transformational guides, wellness experts, and creative professionals—this one-on-one coaching experience helps you gain clarity, confidence, and a strategic plan to grow your business in a way that feels authentic, fulfilling, and aligned with your expertise.
This isn’t just business coaching—it’s a transformational process that blends coaching, consulting, and education, guiding you through The Soul-Aligned Business Blueprint™.
You'll Learn how to:
Position yourself as an expert and create greater visibility
Develop a business structure and offerings that align with your goals
Craft messaging that resonates with your audience
Attract the right clients and opportunities with clarity and confidence
You’ll also have access to the same DesignGood exercises, guides, and tools we use with our branding clients—tailored to your needs—so you can implement our proven framework while receiving strategic direction, personalized feedback, and expert insight every step of the way.
What Makes Our Coaching Process Unique?
With 27+ years of experience in business design, brand development, and coaching purpose-driven entrepreneurs, Kristin will personally guide you through The Soul-Aligned Business Blueprint™—our transformational process that helps you move beyond the hustle, find your flow, and align your business, brand, and purpose.
Our approach is both practical and energetic, blending business and brand strategy with the deeper mindset shifts and soulful insights that create a business that fully supports your vision—financially, energetically, and creatively.
This process integrates business design, brand development, and personal transformation to help you:
Refine your business model and structure your offerings to align with your goals
Gain clarity and confidence around your positioning and brand presence
Identify and remove mindset blocks that have been keeping you stuck
Communicate your expertise in a way that attracts aligned clients
Create a clear, intentional plan of action that moves your business forward
You’ll leave this coaching experience with renewed confidence, a clear path forward, and a business that feels aligned, fulfilling, and built for longevity.
Who This Is For
This coaching experience is for purpose-driven entrepreneurs who are ready to create a business that fully aligns with their expertise, passions, and purpose—but feel stuck, unclear, or unsure of their next steps. Whether you’re just starting out or looking to refine and evolve your business, this process will help you gain clarity, momentum, and confidence.
This is for You If:
You have a strong calling but don’t know how to translate it into a clear, structured business—and need expert guidance to turn your vision into a thriving, sustainable reality.
You’ve been trying to build your business but feel stuck or overwhelmed—and you're ready to move past uncertainty and start making real progress.
You have a wealth of experience and expertise but struggle to package it into compelling offerings—that clearly communicate the transformation you provide.
You’re unsure how to position yourself in your industry—and need to refine your messaging and brand presence so your audience instantly understands your value.
You’re questioning whether your current business model truly supports the work you want to be doing—and you need clarity on your next steps.
You’ve been second-guessing yourself, waiting for the “right time” to take action—but you know deep down that now is the time to commit to your vision.
You feel like you’re meant for more—but need structure, strategy, and confidence to step fully into your next level of success.
If you’re ready to move forward with clarity and build a business that fully supports you, this coaching experience will help you lay the foundation for sustainable success.
How It Works
This one-on-one coaching experience is designed to meet you where you are and guide you through The Soul-Aligned Business Blueprint™—a transformational process that brings clarity, confidence, and momentum to your business.
Over three months, you’ll have six 75-minute coaching sessions with Kristin Moses, where we’ll work through each core phase of the blueprint. Between sessions, you’ll have guided exercises, action steps, and personalized recommendations to help you implement what you’re learning and move forward with clarity.
We recommend setting aside 2–3 hours per week for deep work and reflection to get the most out of this process.
What Is Included
The Soul-Aligned Business Blueprint™
The Soul-Aligned Business Blueprint™ is a six-step process to build a business that aligns with your purpose, amplifies your impact, and attracts the people, partnerships, and opportunities that bring your vision to life. Each session builds on the last, ensuring you gain clarity, confidence, and momentum as we move forward.
SESSION one
Creating Your Business Vision
Your vision isn’t just a goal—it’s the guiding force behind everything you create. In this session, we define what success truly looks like for you, align your business with the life you want, and clarify the impact you’re here to make. This becomes your foundation for building a business that feels expansive, exciting, and fully aligned with your purpose.
SESSION two
Building a Strong Business Foundation
Your business is the structure that supports your purpose. We’ll define the core elements—your expertise, audience, and offerings—to ensure your business is designed with clarity, intention, and alignment. When your foundation is strong, it becomes easier to attract aligned clients, position yourself as an expert, and create offerings that feel both fulfilling and profitable.
SESSION three
Connecting With Your Purpose
Your purpose is the driving force behind your business. We’ll uncover your natural gifts, strengths, and energetic presence to help you step into your unique role with confidence. By embracing what’s already within you, you’ll gain the clarity to build a business that reflects who you are, connects deeply with your audience, and allows you to do the work you’re truly meant for.
SESSION four
Creating a Magnetic Brand That Reflects Your Purpose
Your brand is how you communicate your value, build trust, and connect with your audience. In this session, we’ll define the elements of a magnetic brand, ensuring your messaging, visuals, and presence work together to amplify your impact. Whether you’re building a new brand or refining an existing one, you’ll walk away with clarity on how to create a brand presence that feels authentic, compelling, and aligned.
SESSION five
The High-Vibe Entrepreneur™
Success isn’t just about what you do—it’s about who you become. We’ll identify and shift limiting beliefs, clear self-doubt, and rewire your mindset to align with the clients, opportunities, and success you desire. When you embody confidence, trust, and alignment, your business stops feeling like a struggle and starts feeling expansive, exciting, and full of possibilities.
SESSION six
The Soulful Connection Strategy™
Your business thrives when you’re consistently visible in a way that feels natural, aligned, and energizing. We’ll create a Soulful Connection Strategy™ tailored to your strengths—helping you share your work, grow your audience, and attract aligned opportunities without burnout or overwhelm. This is about sustainable, intentional growth that supports both your business and your energy.
Ready to gain clarity, confidence, and momentum in your business?
Let’s build a business that aligns with your purpose and attracts the opportunities meant for you.
Investment & Payment Plans
This coaching experience is designed to meet you where you are and provide the structure, strategy, and support you need to move forward with clarity and confidence. Over the course of six sessions, you’ll receive personalized guidance, exclusive tools, and actionable insights to help you build a purposeful, profitable business that aligns with your vision.
YOUR coaching INVESTMENT:
payment option oNE
Pay In Full Discount
$2,999
payment option two
6 Auto Payments
$550 each
soul-aligned add-ons
Enhance Your Coaching Experience with
Energetic Brand Language
Your coaching experience will give you the clarity and structure to build your business—but how you talk about your business is just as important as the business itself.
Energetic Brand Language is the foundation of how your brand speaks, communicates, and connects. This aligned messaging shapes how your audience perceives you, making it effortless for the right clients to recognize you as the perfect guide for their transformation. Beyond helping you craft clear and compelling brand language, this process also provides a framework for structuring any writing you do in the future—whether it’s your website, social media, or AI-assisted content creation.
If you want to confidently communicate your value, make a lasting impression, and create messaging that truly reflects your work, this perfectly complements your coaching journey.
your coaching + energetic brand language investment:
payment option three
Pay In Full Discount
$3,999
payment option four
6 Auto Payments
$725 each
About Kristin Moses
DesignGood Founder & Creative Director
Kristin is a branding expert and creative powerhouse with a gift for helping purposeful entrepreneurs turn their business dreams into reality. She empowers them to step into their confidence, align with their calling, and build brands that fully embody who they are—amplifying their purpose and the impact they are here to make.
With over 20 years of entrepreneurial experience and 27 years in the design and branding industry, Kristin has helped hundreds of clients start, grow, and transform their businesses. Passionate about design, business, personal development, and spirituality, she believes a magnetic, aligned brand has the power to transform not just your business but your life.
Kristin founded DesignGood to offer a whole-person, soul-centered, high-vibe approach to branding—one that aligns business, brand, and purpose. She created the DesignGood Business & Brand Method to help clients craft meaningful brands that reflect who they truly are, connect with the people they’re meant to serve, and create offerings that resonate on a deep, soul level.
For Kristin, branding is more than powerful words and beautiful visuals—it’s a powerful intention-setting exercise that becomes the north star for your business. Using our proven process, we create visually stunning, magnetic brands that not only represent your dreams and desires but also deeply resonate with who you are and support your purpose—allowing you to attract more of the clients, opportunities, and success that are fully aligned with your vision.
As a certified coach, Kristin integrates business coaching and personal transformation principles into the branding process. She believes that how you show up in your business and the beliefs you hold are just as important as the work you do.
DesignGood clients often share that this work creates profound shifts—not only in their businesses but in how they see themselves and the impact they are capable of making.
Ready to Create Your Brand?
If you’re clear on your business direction and ready to bring your brand to life with a thoughtfully designed identity and website, Magnetic Brand Foundations™ might be the perfect fit. This offering blends expert guidance with brand and website development—giving you a polished, professional presence designed to grow with you.
