The DesignGood Business & Brand Method
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The quickest way to increase the visibility, credibility, and profitability of your business is to build and nurture a memorable, magnetic brand. Our transformative approach to branding helps you align your vision and goals, build confidence, and create a plan of action to experience long-term success and more freedom in your business and life.
We’re Experts in Building Magnetic Brands
With two decades of experience, DesignGood makes your business more visible, credible, and profitable through branding and messaging that attract your desired audience. We guide you in creating a vision for your business and bringing that vision to life with a memorable, magnetic brand and a plan for growth, giving you more freedom and profit to do what you love most. Our process ensures your brand and website looks and sounds professional, effectively communicates your value, and sets you apart.
The Power of a Magnetic Brand
When your brand communicates your value, exudes confidence, and aligns with your goals and passions, it becomes magnetic. It attracts the people, projects, and opportunities you desire most and sets your business apart in your industry. A beautifully designed brand is memorable, making you look, feel, and sound like the expert you are.
Our Proven Three-Phase Branding Method
Developed from over 20 years of experience working with hundreds of entrepreneurs, our proprietary process ensures your brand stands out and drives success.
Step 1
Business + Brand discovery
Clarity to set your path
Step 2
Brand Foundations
Establishing the look and voice of your brand
Step 3
Custom Website
Connect meaningfully with your audience online
Step 4
Build Your Brand Toolkit
Select the tools you need for credibility + connection
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Discover & Define:
We dive deep into understanding your business and gather all the information necessary to understand your vision, audience, and what makes you unique. We then create the foundational language and visuals that will become the cornerstone of your brand, aligning our work with your business's needs.
Gather & Create:
Your vision becomes a reality as we transform your new visual identity and foundational brand language into your new brand and website. We design a stunning website, write compelling, SEO-optimized content, and select impactful imagery to attract and deeply connect with your ideal audience, making you more memorable and credible.
Launch & Connect:
In this final phase, we launch your new brand and website, ensuring everything is in place for success. We equip you with the tools and training to maintain your brand and grow your business effectively. Together, we develop a plan to guide your next steps for continued growth and success.
The Results You’ve Been Looking For
Our offering covers everything you need to launch and grow your brand in one package, ensuring you have all the essentials you need to succeed.
- A Brand and Website That Work for You: Let your brand and website handle attracting and engaging your audience so you can focus on what you love.
- A Clear Vision: Build your business around your strengths and passions with a clear direction.
- A Plan of Action: Get unstuck, gain momentum, and grow your business with an actionable roadmap for success.
- Professional Branding and Website: Professionally designed branding, website, and marketing materials that make you look, feel, and sound like the expert you are.
- Effective Messaging: We use thoughtful messaging that accurately conveys what you do and the results you create so you can charge what you're worth.
- Guidance and Outreach Tools: Reach your ideal clients with strategic guidance and branded tools tailored to your needs.
- Increased Confidence: Feel more confident in your business, your brand, and the value of your services.
All of Our DesignGood Business & Brand Method Packages Include:
- Business & Brand Discovery
Our comprehensive deep dive into your business to clarify your vision and gather vital insights about your audience, expertise, and the value you create. - Visual Identity
Your new visual identity will include a logo, color palette, typography, and graphic treatments, creating a cohesive and memorable brand identity.
- Foundational Brand Language
This is the most important piece of our process! Your business's core language captures your essence and helps you quickly connect with your audience. It serves as your brand's inner voice and positioning.
- Website Planning & Content Gathering
We map and plan your new website structure and use content-gathering worksheets to collect and organize all necessary information. - Website Copywriting & On-Page SEO
Strategically written website content that captures your brand's essence, engages your target audience and conveys your value and expertise. - Photography Planning & Selection
We select and curate images that align with your brand or guide you in getting custom imagery taken. - Website Design
A visually stunning custom website designed to deliver a consistent brand experience and streamline your business operations. - Tech Direction & Coordination
We ensure your website functions seamlessly on the Webflow platform by managing the setup and integration of essential third-party applications we help you select. - Website Development & Launch
We will professionally develop your website in-house to ensure it looks great and performs well across all devices. - Brand Style & Language Guide + Brand Assets
A comprehensive guide documenting your brand's visual and language elements and all relevant assets for maintaining a consistent brand identity. - Website Training
Customized training materials will enable you to manage and update your website content. - Brand Momentum Session
A strategic planning session post-brand launch designed to help you understand what to do next and how to promote your new brand.
By the end of our process, you'll have a fully realized brand and a powerful, content-rich website that positions your business for ongoing success, increased visibility, and sustainable growth.
Building Your Brand Toolkit
Beyond your new brand, language, and website, we offer a full range of branding and marketing tools that can be added to your Business & Brand Method Package. These tools help you connect with your audience and work more efficiently and profitably. In everything we create, we leverage your beautiful new visual identity and brand language to ensure a consistent, polished, professional brand experience wherever and however you connect with your audience.
- Business Naming
- Podcast Branding
- Social Media Branding
- Branded Email Marketing
- Lead Magnets
- Presentation Decks
- Digital Sales Tools
- Custom Instagram Links Page
- Business Cards & Stationery
- Brochures & Printed Collateral
- Interior & Exterior Signage
- Trade Show & Event Booths
- Promotional Items
- Product Packaging
Build Website
If you have a new or budding business, establish your web presence with a simple and effective website.
see Build website examplesGrow Website
If you have a new or existing business, take it to the next level with a website that can evolve and grow with you.
see Grow website examplesScale Website
If you have an existing business and you’re ready to scale up with a website that enhances your online presence and showcases your experience and expertise.
see Scale website examplesAmplify Website
If you have an established business, accommodate more content and advanced functionality with our completely custom website solution.
see amplify website examplesWant to find out what website is right for your business? Schedule your free Magnetic Brand Session Below!