Want a Memorable Brand? These Are the 5 Essentials

A great brand isn’t just a memorable tagline or a cool website. It’s lots of parts working together. After years of creating brands that drive our clients’ success, we’ve found that these are the five building blocks for brands that get results:‍

Visual Branding

‍It all starts here. Your visual brand (which includes your logo, name and tagline) introduces your customers to who you are. It sets the tone for your business and all of your print and online communication. Creating your visual brand with us gets you super-clear on who you are as a company — and saves you from potential marketing mistakes down the road.

‍Design

‍DesignGood was founded by designers, and we’re proud to stand out because of strong, consistent designs that are based on your business goals. At some firms with similar services, design is an afterthought, or it’s outsourced. That’s not us. Design is at the heart of what we do. We love it. We’re good at it. And we believe that your marketing efforts will fall short without the distinctive look and feel that great design provides.

‍Messaging

‍Effective, creative messaging takes the perfect combination of words and design. That’s why we offer full-service, in-house strategic messaging and copywriting. Don’t worry if you have nothing written about your business yet: We’ll craft your messaging and work collaboratively with you to perfect your unique and compelling brand story. Our work together lays the groundwork for how you’ll talk about your business in all interactions.

‍Digital + Web

‍We design websites that instantly connect with an audience and run like a dream no matter where they’re viewed. With plenty of thoughtful planning before design even begins, we’ll create a beautiful, responsive site for you that solidifies your brand and voice. Our clients come away with more than a site, though. Working with us helps us develop their process and offerings and what makes them truly unique.

‍Outreach Tools

‍You connect with your customers more places than just on the web. That's why we help you look consistent on all channels. We can provide branded graphics for social media, branded email marketing templates and PDF resources like service sheets and press kits for reaching out to potential clients or customers. We can also point you toward the best next steps to reach your marketing goals, help you shape editorial and outreach plans and connect you with partners we trust for the additional services you need.

‍Contact us today to talk about how we can create a branding package customized to your needs.