How to Make Your Brand Magnetic

You know we’re big believers in giving your dreams and desires a visual representation to help them gain momentum and become more real. Doing this raises your energy around a desired outcome and actually puts its creation in motion.

So what does that look like? Today we want to give you something special: a visual representation of what you’re striving for with your brand. You can print this infographic out for your vision board or to display at your desk. Or you could use it as your laptop wallpaper. Either way, seeing it regularly will help you bring your vision for your brand to life.

What is a magnetic brand?

Your brand is magnetic when it’s infused with the same kind of energy you want to receive. So what makes a brand magnetic?‍

Connection

Speak to the people you want to work with in a meaningful way. You can do this only when you know and deeply understand them.

Authenticity

Be yourself. Trying to be like anyone else (even someone who’s very successful in your field) won’t attract the right customers or clients for you.

Originality

What makes you different from everyone else out there? Showcase your unique point of view or approach. 

Enthusiasm

When you’re fired up about your work, people respond. (If you’re not fired up, it might be time to rethink your business.)‍

Polish 

Brands that look professional convey the confidence and competence that your audience can’t resist.

Clarity

Send the right messages consistently and clearly. Your dream audience should always be able to quickly tell they’re in the right place.

Above All, Remember This ...

What you give your attention to is what grows. So if you always approach your brand with worry and doubt, you degrade its energy. Instead, nourish your brand and business and believe that they will grow and attract the right opportunities.

For More Advice on Branding + Business

We’re always serving up fresh ideas and inspiration at designgood.com/blog. And to learn more about working with us, go to designgood.com/get-started.