Create Your Services Page

This week in our series on How to Create and Write a Great Website, we’ll cover the all-important Services page. And if you have a product instead of a service, these guiding  principles still very much apply. While your About page tells the story of you and your business, potential clients or customers are ultimately…
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Are You Ready to Write your About Page?

Learn How to Create a Great “About” Page Have you been following our series on How to Create and Write a Great Website? Last week, we covered how to craft an effective homepage. This time around, we’ll lead you through best practices for your About page. We know writing about yourself can be one of…
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Guidelines for Creating a Great Homepage

Follow These Guidelines to Create a Great Homepage This week, we’re continuing our series on how to create and write a great website. As promised, today we’ll talk about SEO, review the structure of a great website, and discuss the most important features of your homepage. Pencils up! First: Let’s Talk About SEO Search engine…
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Write Web Content that Works

Get Ready to Write A Great Website Welcome to the second post from DesignGood in our series on how to create and write a great website. Last week, we talked about what makes a website truly effective and why a well-designed, well-written site is vital to your success. This week, we dive deeper to show…
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How to Create and Write a Great Website

Learn how to create and write a great website. Throughout the month of January, the team here at DesignGood took some time to address the question we get asked ALL the time: What should I put on my website? In our new blog series starting today, we’ll share the same process we follow here in…
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How to Build Trust with Your Audience Through Story

Storytelling has been a big marketing buzzword lately, and rightfully so. There have been countless studies showing how emotional decision-making really is. We choose based on a gut instinct, or how deeply we connect to one of the choices. Customers want to feel aligned with a brand; they’re keenly aware of when they have found…
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To Stand Out, Find Your Voice — Here’s How

Have you ever noticed that businesses in the same field often sound alike when you visit their websites, blogs or social media feeds? When you speak in the same “brand voice” as your competitors, you’re not giving prospective customers a reason to choose you. But how do you find your voice — the one that…
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How to Write a Unique Selling Proposition

When someone asks what your business does, do you stumble when you answer? Do you have trouble coming up with focused, compelling marketing messages? If you’re nodding your head to these questions, we’ve got an assignment for you: Develop your unique selling proposition. Also known as an “elevator pitch,” your USP is a business essential….
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