Find Your People: How to Work With Clients Who Light You Up
So far in the High Vibe Entrepreneur Method series, you’ve gotten clear on who you are and what you have to offer, what you want to accomplish with your business and the people you want to serve. Now it’s time to start using all that clarity. Today, we’re going to set your plan for drawing in your dream audience so that you can do the work you were meant to do.
Visualizing Your Audience
First, we wanted to expand on something we talked about in our article on audience clarity: meditating on the audience you want to work with. Visualize them clearly. Picture their positive reactions to the information you share or to your in-person encounters. Imagine them buying from you and being thrilled with your product or service. Ask the universe to put the right people in your life. This might not feel like “doing something” in the way that, say, posting on social media or going to a networking event does. But please trust us that you are doing something powerful with this spiritual work. You’re changing the whole energy that you put into the world to better attract the people you want to work with — and who’ll be thrilled to work with you.
Where Is Your Audience?
In Step 3 of our High-Vibe Entrepreneur Method, we asked you to think about where your audience hangs out — both online and offline. Where do they get their information? What influences them? What are they interested in? What are they reading — and what are they not reading? This is important to know because it helps shape your plans to reach them.
As an entrepreneur who’s passionate about the success of your business, it’s tempting to try to be everywhere — every social network, every blog, every media outlet, every event. And there’s probably no shortage of people telling you all the places you should be!
But this approach to outreach is actually counterproductive. You’ll burn yourself out pretty quickly if you try it. We believe it’s a lot more effective to rigorously target your efforts based on what you know about your audience. What might that look like?
- Your audience is more business focused and on LinkedIn, so you focus your social strategy there, even if it seems like everyone else in your field is all about Instagram.
- There are dozens of blogs related to products or services in your field, but you’ve honed in on the two or three that really influence your audience and you cultivate relationships with those bloggers.
- You makes choices about your in-person networking based on where you can encounter your audience. You travel to the conferences they attend or speak at the events they frequent.
- You know you have a huge potential audience in your own geographic area, so you emphasize direct mail.
No matter how cool an outreach opportunity sounds, if it doesn’t align with and make sense for your audience, pass it up. You’ll be freeing up space for more fruitful relationship building with your specific audience.
Communication That Connects
Once you’re in the right places to connect with your audience, you have to communicate with them in an authentic way that captures and keeps their attention.
Think about your communications with them on a couple of different levels. First, what are you saying? Your audience wants buy from brands they feel connected to and have something in common with. One of the best ways to build that connection is generously and consistently sharing your expertise in ways that create value for them. Part of audience clarity is developing an understanding of your audience’s needs and wants. What keeps them up at night? What do they aspire to or daydream about? What do they want more of — and less of? You can use these insights to create blog articles, social media posts, email newsletters, lead magnets, videos and other content that is tailored to them and makes their lives better. Regularly producing great content demonstrates your expertise, shows that you are in tune with what they need and keeps you top of mind with your audience.
Beyond what you’re saying, there’s also how you say it. What “voice” should your brand speak with? Serene and relaxed? Savvy and hip? Funny and down-to-earth? Your voice should be authentic to who you are and connect with your audience. It’s a signal to your audience that they’ve come to the right place to meet their needs. Your voice doesn’t have to appeal to everyone; it just has to resonate with the audience you really want to be working with.
The Keys to Successful Outreach
Intentionally interacting with your audience and being mindful and purposeful in what you say to them are the keys to attracting clients who light you up. Want to capture their attention even faster? Follow these guidelines.
- Be super-clear about the work you’re doing, who you are and the people you want to serve. Your audience has to get what you’re all about instantly. If they don’t, they’re not going to take the time to figure it out. All the work you’ve done so far in the High-Vibe Entrepreneur Method should make this a lot easier.
- Be clear about the value you create for them. What will they get in return for working with or buying from you? How will it improve their lives? The clearer you can paint the picture of what their results will be, the faster they will work with you.
- Be consistent. Make sure your messages are on-brand and in the same voice anywhere your audience encounters you. This helps them understand who you are faster, and it builds trust.
- Be proactive. Attracting your audience isn’t a one-time project. It’s something you’ll work on consistently. The more intentional and organized you are, the more successful you’ll be. Our post on creating an editorial calendar can help you shape ongoing plans to attract your audience.
- Provide a clear path to working with you. As high-vibe entrepreneurs, we’re not about the hard sell. But sometimes we err too far in the other direction. When you’re putting out information to attract your audience — whether through your blog, your website coy, a social media post or an in-person workshop — let them know that you want to work with them and how they can they can take the next step with you. Don’t ever assume your audience knows what the next step is. Ask for their business!
- Be authentic. Your audience can sense if you’re trying to be something you’re not or telling them what you think they want to hear. If your brand doesn’t feel authentic, they won’t buy from you. When you know who you are and let it shine through in every aspect of your business, you’ll attract your dream clients and customers.
If our advice is resonating with you, we’d love to collaborate with you on a customized plan to attract your audience. Schedule a call with me to learn more.