Why Authentic Customer Communication is Vital to Building Your Brand

Authentic customer communication. As an entrepreneur, what’s the first thing you think of when you hear that phrase? We all spend a lot of time thinking about how we can improve the products and services we offer to our clients, but then what? How do we communicate and connect with a potential customer from that…
Read Post

Why You’re Not Attracting Your Dream Audience (And How to Start)

You have a clear vision of your dream audience — aka the people you really, really want to be working with and the people you know you could do your best work for. They’re your tribe: the people who get you, value your work and want to work with you You know who they are,…
Read Post

One Surprising Way to Attract Your Target Customers

This might seem like a blog post about using the right words to attract your target customers, but it’s not. Here’s the story: A little while back, we were working through a revamp of our own website. As part of that process, we decided on something really important: Going forward, we only wanted to work…
Read Post

How to Attract Customers By Being Super-Clear

If you’re wondering how to attract customers, the answer is straightforward. They need you to be direct. Really direct. They’re busy. They have a lot of options. And if they can’t figure out immediately what you do and what makes you different, they are out of there. We’re going to practice what we preach and…
Read Post

How to Really Win Your Customers’ Love

Today, people seek more from the brands they do business with. They still want a top-notch product or service, of course. But they also crave something deeper: genuine connection. They want you to understand what they’re all about. And they want to support what you’re all about. You can look in any field, from fashion…
Read Post

Explore Other Categories: